What You’ll Do
Position Overview:
We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies. As a leader in the social team, you will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Shark Beauty as a leader in digital storytelling. You will be instrumental in shaping the brand’s identity, leveraging influencers, creators, and organic channels to make us one of the most talked about brands on social media.
Key Responsibilities:
Strategic Leadership
- Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets.
- Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors.
- Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals.
Influencer Marketing Excellence
- Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards.
- Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion.
Organic Social Media Growth
- Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms.
- Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community.
- Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements.
- Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative.
Cross-Functional Collaboration and Leadership
- Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives.
- Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence.
- Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth.
What You’ll Bring
Qualifications:
- 8+ years of experience in social media, influencer marketing, or digital strategy.
- Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes.
- Deep expertise in organic social media strategies, platform algorithms, and content trends.
- Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire).
- Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders.
- Experience in CPG organizations
- Familiarity with paid social strategy to complement organic and influencer efforts.
