About the Role:
We’re looking for a social-native creative who understands what resonates with Canadian audiences and can bring our products to life through highly engaging short-form video. You’ll concept, film, and edit social-first content that’s culturally relevant, reactive to trends in Canada, and aligned with our global brand vision.
You’ll play a key role in localizing global campaigns for the Canadian (English & French, you MUST be Bi-Lingual) markets and in shaping native content that reflects regional humor, cultural references, and platform behaviors.
Key Responsibilities:
- Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, specifically tailored to Canadian audiences
- Localize global campaigns by adapting tone, visuals, and messaging for cultural relevance in Canada
- Develop native content ideas that respond to local trends, holidays, pop culture, and regional creator styles
- Repurpose influencer and brand content into edited formats optimized for Canadian platforms and audience expectations
- Collaborate with global, regional, and local teams across social, influencer, marketing, and creative functions
- Monitor and react to what’s trending in Canadian digital culture—music, memes, viral moments, and creator formats
- Continuously test, learn, and optimize content based on performance metrics and audience feedback
Skills / Qualifications:
- 2+ years of experience in social content creation, with a strong short-form video portfolio
- Deep knowledge of Canadian (inclusive of Quebec) digital culture, social platforms, and evolving content formats
- Hands-on experience with editing tools like CapCut, Adobe Premiere Pro, After Effects, etc.
- Strong storytelling skills and ability to make branded content feel fun, authentic, and trend-aligned
- Experience localizing content from global sources and balancing brand tone with local nuance
- Self-starter attitude with the ability to work independently and manage multiple projects
- Comfortable collaborating with global teams and aligning with brand and marketing goals
- Bonus: Experience in design, photography, or motion graphics
Bilingual – English & Quebecois required – both verbal and written, able to translate as needed
