About the Team
Our Campaigns team is a group of data-driven strategists focused on accelerating growth through experimentation and scale. We work cross-functionally with creative, analytics, and product teams to run high-impact campaigns across the entire marketing funnel. We lead the highest impact campaigns, product launches, and other projects for the entire marketing team.
The Opportunity
Postman is hiring a dynamic and creative leader who can design and execute integrated demand generation campaigns.
We are looking for an Integrated Marketing Campaign Manager to join our growing enterprise demand generation team and lead our integrated marketing campaign efforts. You will be responsible for creating and executing comprehensive marketing campaigns that generate increased product usage and user engagement, qualified leads for our sales team, and drive revenue growth. You will also oversee the campaign creation, performance, optimization and distribution across multiple channels such as email, paid media, and social. The role involves a mix of growth and enterprise campaigns, with a primary focus on growth.
What You’ll Do
- Lead the ideation, planning and execution of integrated marketing campaign strategies that align with our business goals and target audience
- Serve as the program owner/lead and holding teams accountable for on-time deliverables
- Manage the end-to-end execution of demand generation campaigns across multiple channels, including email, paid media, content syndication, webinars, social media, ABM, and events
- Collaborate with the sales, product, and creative teams to create compelling and relevant campaign messaging and assets
- Track, measure, and analyze campaign performance and ROI using data and insights
- Optimize and refine campaigns based on best practices and feedback
- Manage the campaign budget and allocate resources effectively
- Develop and execute comprehensive demand generation strategies to drive continuous growth for lead and pipeline generation.
About You
- At least 7 years of experience in B2B digital marketing, preferably in a SaaS or technology company
- Proven track record of creating and executing successful integrated campaigns that deliver marketing qualified leads that convert to sales opportunities
- Strong knowledge of marketing automation and attribution tools, CRM systems, and analytics platforms like Marketo, Salesforce and rampmetrics
- Excellent communication, presentation, and project management skills
- Creative, strategic, and analytical thinker with a growth mindset
The reasonably estimated base salary for this role ranges from $120,000 - $150,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.