Manager, SEO Copywriter

Brainlabs • Full-time • United Kingdom • 4d ago

What's the role

As a Copywriter in our SEO team, you’ll be responsible for crafting high-quality content across a variety of formats—website copy, blog articles, product descriptions, and more—for multiple clients. You’ll need to quickly adapt your tone and messaging to match each brand's voice and appeal to different target audiences, particularly in the pet care and home improvement sectors.

What you do

Write clear, engaging, and persuasive content tailored to specific client goals and brand guidelines
Interpret SEO content briefs from our SEO associates and specialists
Collaborate with our SEO specialists and managers to deliver brand-ready content
Edit and proofread copy to ensure quality, clarity, and consistency
Adapt writing style for various formats (e.g. commercial copy, help and advice)
Stay current with content marketing trends and copywriting best practices

Who you are

2+ years of professional copywriting experience, preferably in an agency or multi-client environment
Portfolio showcasing strong writing across multiple content types and industries
Previous experience writing for pet care and/or home improvement brands is a strong plus
Excellent command of grammar, punctuation, and style
Ability to balance creativity with strategy and SEO best practices
Strong time management skills and ability to handle multiple deadlines
Self-motivated, detail-oriented, and open to feedback

How you succeed

Understands the Client's Voice and Objectives
Accurately captures each client’s brand tone, messaging, and business goals across all required content formats.
Delivers High-Quality, On-Brand Copy Consistently
Writes compelling, error-free copy that aligns with SEO goals and meets or exceeds client expectations.
Collaborates Effectively with Cross-Functional Teams
Works closely with SEO client leads, and other BL team members to ensure timely delivery of client briefs
Maintains Flexibility Across Industries and Formats
Confidently switches between tones, formats, and industries
Takes and Applies Feedback Constructively
Responds professionally to internal and client feedback and iterates quickly to improve copy.