Content Marketing Manager

Brainlabs • United States • 2d ago

Classification: Full-time
Team: Marketing
Reporting to: Chief Marketing Officer (CMO)
Location: Onsite in Boca Raton, Florida
Work Authorization: This role is open to US Citizens or Permanent Residents. We are unable to sponsor any work authorizations for this role.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

Content Creation:

Orchestrate thought leadership content creation by working with internal stakeholders to write compelling social media content and craft engaging, persuasive copy for social media posts
Record, edit, and produce high-quality videos for social media platforms, primarily on LinkedIn
Utilize the latest AI tools to enhance content creation, scheduling, and audience engagement

Client Advocacy & Storytelling:

Source and amplify real customer voices through compelling testimonials, case studies, and reviews, building out and scaling our client advocacy workstream
Develop tailored customer stories by region, vertical, and service line to power pitch materials, digital presence, and award submissions
Own the customer story development process, becoming the go-to for customer proof points that drive credibility and conversion
Maintain strong relationships with key customers and collaborate with cross-functional teams to ensure the customer voice is heard across the business

Reputation Management:

Monitor review platforms (Google Reviews, G2, Clutch, Trustpilot) and proactively manage our online reputation

Analytics & Performance:

Track and analyze social media metrics and customer engagement data to measure campaign success and adjust strategies accordingly
Use data insights to inform decisions, improve programs, and identify risks or upsell opportunities
Set KPIs, track them, and focus on measurable impact rather than vanity metrics

Who you are

Experience Requirements:

Minimum 2 years of experience in content marketing, client marketing, advocacy marketing, growth marketing, or similar role
Proven track record in B2B environment, ideally with experience building programs from the ground up
Proficiency in video production, editing, and social media content creation

Technical Skills:

Strong ability in recording, editing, and producing videos for social media
Familiarity with AI tools for content creation
Proven skills with Google Business Apps, especially Excel or Google Sheets
Hands-on experience with marketing tools like HubSpot or Looker

Core Competencies:

Content & Communication Pro: Exceptional writing, editing, and communication skills with the ability to craft clear, persuasive content that captures attention
Project Management: Ability to manage multiple moving pieces, stakeholders, and timelines while owning projects from concept to completion
Relationship-Driven: Strong ability to build trust with customers and internal teams, balancing advocacy and diplomacy when needed
Data-Literate: Comfortable setting KPIs, tracking performance, and using insights to drive improvements
Collaboration: Ability to work closely with leadership to align strategies with overall company goals

Personal Attributes:

Ambition & Drive: Self-starter who is eager to learn, grow, and take on new challenges
Curious & Adaptable: Comfortable testing, learning, and adjusting quickly in ambiguous situations
Hands-On Execution: Not afraid to get into the weeds, whether writing customer stories, planning events, or diving into analytics

How you succeed

In addition to living our Culture Code, key metrics of success for this role include:

Social Media & Brand Growth:

Increasing followers and engagement from the brands we want to work with most
Driving new leads and contributing to long-term business success

Client Advocacy Impact:

Successfully building and scaling client advocacy programs that drive measurable results
Generating compelling customer proof points that improve conversion rates
Maintaining positive online reputation and proactively managing client feedback

Overall Performance:

Demonstrating measurable impact on both brand awareness and client advocacy initiatives
Contributing to business growth through integrated content and advocacy strategies
Building strong internal and external relationships that support long-term success

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!