What we’re looking for
We’re looking for an experienced Lead Web Analyst with expert-level Amplitude knowledge to join our fast-moving Web team. You’ll drive deep user behavior analysis, surface conversion opportunities, and deliver insights that directly impact sign-ups, lead conversion, and MQL growth. You’ll be the analytics lead for web optimization, partnering with cross-functional teams to guide decisions through data.
What you’ll be working on
- Analyze user journeys in Amplitude to uncover friction points, behavioral insights, and optimization opportunities across self-serve and sales-assisted funnels.
- Build web performance frameworks to track and improve KPIs related to conversion, engagement, and user flow.
- Develop dashboards and reports using Tableau and Amplitude, delivering clear, executive-ready insights on trends, shifts, and growth opportunities.
- Support A/B testing with data-driven hypotheses, success criteria, and impact analysis across key pages and flows.
- Ensure clean, accurate tracking, managing GTM implementation and collaborating with Engineering to validate pipelines and event logic.
- Tell clear data stories, translating behavior into actionable recommendations with business impact.
- Lead analytics for web initiatives, proactively surfacing insights that drive experimentation and reduce drop-off.
- Collaborate across teams, aligning data work with Marketing, Product, Engineering, and RevOps goals using tools like Jira and Confluence.
We’d love to hear from people with
- 7+ years in marketing/product analytics, focused on web and user journey analysis for B2B or self-serve digital funnels.
- Advanced Amplitude skills with hands-on experience in funnel analysis, segmentation, and optimization.
- Strong communicator with the ability to turn complex data into compelling stories for executive audiences.
- SQL proficiency and experience building dashboards in Tableau.
- Expertise in A/B testing, data instrumentation, and managing GTM/web tracking.
- Experience working cross-functionally in fast-paced or high-growth environments.
- Bonus Tools: Amplitude, GA4, Eppo, Crazy Egg, Tableau, GTM, Snowflake, SQL.
- Bonus Workflow: Jira, Confluence.
The base pay provided for this position ranges from $110,500 / year - $149,500 / year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.
Bonuses and commissions may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
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