The Daily Wire is seeking a Paid Media Specialist – Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands-on management of Google Ads and Microsoft/Bing campaigns across Search, YouTube, Performance Max, Display, and Discovery, using data-driven strategies to maximize performance, efficiency, and scale in a fast-paced media environment.
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Primary Responsibilities
- Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms
- Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting
- Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs
- Analyze platform data and apply insights to ongoing campaign optimization
- Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures
- Maintain optimization schedules, testing documentation, and performance tracking systems
- Coordinate with digital publishers and manage weekly status updates and action items
- Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices
Experience & Requirements
- 1-3 years of experience in paid [channel] campaign execution
- In-depth knowledge of paid media strategies
- Smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
- Performance Max setup and optimization
- YouTube campaign structure and creative requirements
- Keyword analysis, expansion, and negative keyword strategieso
- Budget/pacing and billing
- Strong familiarity with Microsoft Excel and Google Sheets
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