Digital Marketing Manager

Barr • Full-time • Oshkosh, Wisconsin, United States • 4d ago

Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. You’ll set strategy, execute tactical programs, and establish processes in a lean environment—driving qualified inbound leads, online sales, and measurable growth.

If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more.

Key Responsibilities

Strategy and Leadership
- Build an ROI-driven marketing strategy and translate it into executable, tactical plans.
- Establish processes and infrastructure in a low-structure environment.
- Design and optimize the sales process for inbound leads and online B2B sales.
- Partner with and manage external agencies.
- Thrive in ambiguity; prioritize, test, and iterate quickly.

Digital Marketing Execution
- Own SEO, SEM, PPC, AI search, display, retargeting, and paid social.
- Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
- Launch full-funnel social campaigns that drive qualified prospects and sales.

CRM, Lifecycle, and Ecommerce

- Drive lead generation and qualification; build scalable nurture programs.
- Map and optimize the full user journey from first touch to repeat purchase.
- Manage inbound lead capture, scoring, routing, and SLAs with Sales.
- Support and optimize B2B ecommerce flows, merchandising, and promotions.

Digital Optimization and ROI Metrics

- Own website SEO optimization and technical hygiene.
- Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs.
- Run A/B and multivariate tests across ads, landing pages, and emails.
- Execute content optimization for search intent and conversion.

Creative Development & Media

- Lead PR initiatives; secure earned coverage and manage paid placements.
- Plan and buy media across digital channels; manage budgets and pacing.
- Oversee industrial product photography and asset management.
- Update websites, product pages, and assortments with accurate content.

Platform Experience (preferred, not required)
- BigCommerce (or similar ecommerce platform)
- Acumatica (ERP)
- HubSpot (CRM/marketing automation)
- Twilio (SMS/communications)
- B2B industrial marketing experience