About the role
We’re hiring a Marketing & Growth Lead to take full ownership of Focaldata’s marketing and growth for our core business — end to end.
Focaldata is building a category-defining research platform: world-class research powered by market-leading AI products. This role is central to how we show up as we sharpen our positioning, scale up our marketing and growth, and help define the emerging AI-driven market research category.
This is a full-stack marketing role. You’ll own brand, content, campaigns, website, events, and oversee marketing and growth ops — and you’ll work directly with commercial, product, growth, and research teams to turn our capabilities into demand, narrative, and momentum. You’ll have real autonomy, a high bar for quality, and a clear line of sight between your work and company growth.
What you'll do
You’ll combine creative leadership with hands-on execution. You’ll build a repeatable marketing and growth engine while constantly experimenting to find what works and what scales.
Run campaigns that create demand
- Design and execute campaigns that generate and convert leads in our target segments.
- Partner with sales and research to craft narratives and assets that resonate with senior buyers and drive pipeline.
Build and operate the content engine
- Own our content strategy and calendar with a consistent cadence.
- Produce and ship high-quality assets across formats: newsletters, whitepapers, case studies, product launches, opinion-led content, and social.
Own the brand (and raise the bar)
- Own and evolve our visual identity, tone of voice, and messaging.
- Ensure consistency and quality across every touchpoint — web, content, social, events, and collateral.
Own the website as a growth surface
- Manage the site end-to-end: messaging, structure, content, conversion paths, and iteration.
- Work with designers and developers to ship updates quickly and keep the site aligned with our product story.
Lead product and service marketing execution
- Translate product capabilities into clear, differentiated messaging across web, campaigns, and sales collateral.
- Work closely with product and commercial teams to turn positioning into persuasive copy and assets.
Own our presence in the market
- Run our international events calendar — from executive breakfasts and dinners to major conferences.
- Ensure we show up with clarity, polish, and purpose: messaging, design, logistics, and follow-up.
Measure what matters and iterate fast
- Track performance across channels, connect activity to outcomes, and report impact clearly.
- Run experiments in formats, channels, and narratives — and double down on what works.
Who you are (skills and experience)
- 3–5+ years in marketing, growth, or content roles in B2B — and experience in market research, consulting, communications, or adjacent insight-driven sectors is preferred.
- Strong writer/editor with great judgement — you can take an idea from brief to publication independently.
- Comfortable owning multiple formats: reports, blogs, decks, landing pages, social, and events.
- Familiar with CRMs and marketing operations — or motivated to build that muscle quickly.
- Experience managing websites and coordinating design/development/SEO workflows.
- Confident running social channels with a consistent, high-quality cadence.
- Event execution experience with strong attention to detail.
- Data-literate: you can define metrics, track performance, and communicate what’s working.
Who you are (mindset)
- You’re a builder: you like blank pages and turning chaos into systems.
- You balance craft and speed — detail-oriented, but not blocked by perfectionism.
- You’re curious and experimental, and you enjoy wearing multiple hats.
- You want high ownership and visible impact — and you care deeply about quality.
This role is required to be in-office 4 days a week (Monday - Thursday)
Focaldata is an equal opportunities employer. We believe in the value of a diverse and inclusive workforce for our business, team and customers. We encourage all applications regardless of age, disability, gender, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation.
We also understand that certain groups may not feel empowered to apply unless they match every single requirement. Please do apply even if you don't match 100% of every single requirement!
