Performance Marketing Manager

Leader Online • Full-time • Hartlepool, England, United Kingdom • £38,000 - £44,000 / year • 2d ago

Are you a highly analytical and results-driven Performance Marketing expert ready to take ownership of a significant media budget and drive tangible ROI? We are looking for an experienced Performance Marketing Manager to join our growing marketing team to help accelerate customer acquisition. You’ll work closely with the heads of each brand and external agencies to ensure our paid marketing efforts closely align with the wider business strategy.

As our Performance Marketing Manager, you will be the driving force behind our paid media strategy.

Key Responsibilities

Paid Media Performance: Working with external agencies and internal stakeholders, strategically plan and optimise all paid media campaigns across key channels including Google Ads (Search, Shopping, Display), Microsoft Ads, Meta (Facebook/Instagram), Pinterest, and Affiliate networks.
Budget Management & ROI Ownership: Oversee a 7-figure annual budget with complete ownership of CPA, ROAS, and overall media efficiency goals.
Agency Management: Act as the primary point of contact for external media agencies, ensuring campaigns are delivered to the highest standard, meeting performance KPIs, and driving innovation.
Performance Reporting & Insight Generation: Develop and maintain robust reporting dashboards, translating complex data into clear, actionable insights for senior stakeholders and the wider team.
Cross-Functional Collaboration: Work closely with the marketing team to ensure seamless funnel conversion, and collaborate with the broader Marketing team on creative testing, landing page optimisation, and promotional alignment.

What You Will Bring

Experience: 5+ years of dedicated, hands-on paid media experience in an in-house or agency environment.
Financial Acumen: Proven experience managing annual paid media budgets of £2 million or more.
Technical Proficiency: Deep expertise in platform management (Google Ads, Meta Ads Manager, etc.) and web analytics tools (e.g., Google Analytics 4).
Strategic Thinking: A track record of developing and executing successful, data-led paid media strategies that significantly improve performance metrics.
Collaboration: Exceptional communication and collaboration skills, with experience managing external partners (agencies) and influencing internal teams.

● Generous Holiday Allowance

Enjoy 22 days of annual leave, plus bank holidays, with the flexibility to tailor your time off:

Buy up to 3 extra days of holiday
Or sell back up to 2 days to suit your needs

We believe in a healthy work-life balance that works for you.

● Length of Service holiday awards: 1 extra day for every 3 years service;

● Salary sacrifice pension scheme with employer contributions of 3% in line with current statutory requirements;

● Salary sacrifice Cycle-to-work scheme;

● Staff discounts on the Leader product range;

● Subsidised gym membership;

● Your Wellbeing Matters

We care about our team’s mental and emotional health. That’s why we offer:

Access to Able Futures, a confidential government-backed service providing practical support for mental wellbeing at work.

Employee Assistance Programme (EAP) – 24/7 access to professional wellbeing advice, counselling, and guidance to help you thrive inside and outside of work.

● Employee Referral Bonus

● Salary: £38,000 - £44,000 depending on skills and experience.