Role Specific Information
Job Description
This position can be remote; however, if you reside near our offices in Menomonee Falls, WI, or New York City, NY, we request that you work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will develop and lead the analytics, reporting, and insights for Kohl’s retail media network (KMN). You develop an analytics strategy that helps advertisers and brand partners understand campaign performance, ROI, and customer impact. You will transform complex data into actionable insights that strengthen advertiser relationships, drive incremental revenue and optimize the customer experience.
What You’ll Do
- Develop and own the analytics framework for measuring retail media network performance across channels (onsite media, offsite digital media, traditional media)
- Design and productionize custom vendor performance reports
- Own and develop the product, including evaluating media performance, providing strategic recommendations, building and maintaining dashboards and integrating vendor and category insights beyond media performance
- Lead the design and delivery of campaign performance dashboards, reports, and post-campaign analyses for brand partners
- Define data requirements, partnering with engineering and analytics to structure scalable reporting pipelines, and developing frameworks to measure media performance
- Establish KPIs and benchmarks for media effectiveness, ROI and customer engagement
- Partner with Sales and Marketing to translate analytics into compelling narratives that support advertiser renewals and upsell opportunities
- Collaborate with Data Engineering and IT to ensure data accuracy, accessibility and scalability of reporting systems
- Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling) to prove business impact
- Provide insights and recommendations to optimize targeting, creative and channel mix
- Influence media network strategy by connecting insights to broader company objectives and customer experience initiatives
- Analyze customer buying and digital behaviors to inform brand partner business strategies and marketing plans
- Additional tasks may be assigned
What Skills You Have
Required
- 7+ years of experience in marketing analytics, media measurement or data insights
- 3+ years in retail media, digital advertising or e-commerce
- Proven ability to design and implement measurement frameworks for media effectiveness and ROI
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
- Ability to perform the accountabilities listed in the “What You’ll Do” Section
- Ability to maintain prompt and regular attendance as set by the company
- Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
- Ability to comply with dress code requirements
- Ability to learn and comply with all company policies, procedures, standards and guidelines
- Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
- Ability to work as part of a team and interact effectively and appropriately with others
- Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
- Ability to satisfactorily complete company training programs
- Perform work in accordance with the Physical/Cognitive Requirements section
Physical/Cognitive Requirements
- Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
- Ability to plan, prioritize and monitor activities across business units
- Ability to complete or oversee the completion of assigned projects in a timely manner
- Ability to comply with health and safety standards
