Job Summary
We are seeking a highly driven Marketing Manager to lead product marketing initiatives as an individual contributor. In this role, you will be responsible for positioning our hardware and mobile core software products to drive market adoption among international telecom clients. You will collaborate closely with internal stakeholders, engage with industry analysts, and execute account-based marketing strategies. The ideal candidate is data-driven, possesses strong business acumen, and thrives in a fast-paced environment, turning market insights into actionable marketing plans.
Key Responsibilities
- Product Marketing and Positioning: Develop and execute comprehensive product marketing strategies, including messaging, positioning, and go-to-market plans for our hardware and mobile core software offerings tailored to international telecom markets.
- Market Analysis and Drivers: Conduct in-depth research on market drivers, trends, competitive landscapes, and customer needs in the global telecom sector to inform product strategies and marketing campaigns.
- Analyst Relations: Build and maintain relationships with industry analysts, managing briefings, inquiries, and contributions to reports to enhance our company's visibility and credibility.
- Internal Collaboration: Partner with cross-functional teams, including product management, sales, engineering, and executive leadership, to align marketing efforts with business objectives and gather insights for campaigns.
- Account-Based Marketing (ABM): Design and implement targeted ABM programs to engage key telecom accounts, creating personalized content and strategies to nurture high-value relationships and drive revenue.
- Tradeshows and Events: Plan, coordinate, and execute participation in industry tradeshows, conferences, and virtual events, including booth design, content creation, and lead generation activities.
- Content and Campaign Development: Create compelling marketing materials such as whitepapers, case studies, webinars, and digital campaigns to support product launches and ongoing promotion.
- Performance Measurement: Track and analyze marketing metrics, ROI, and campaign effectiveness using data-driven approaches to optimize strategies and report on outcomes to stakeholders.
- Other Duties: Support additional marketing initiatives as needed, such as customer testimonials, partner marketing, or regional adaptations for international audiences.
Qualifications and Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
- 5+ years of experience in product marketing, preferably in the telecom, hardware, or software industries with a focus on B2B international markets.
- Proven track record in account-based marketing, product positioning, and analyst relations.
- Strong analytical skills with experience in market research, data analysis, and tools like Google Analytics, CRM systems (e.g., Salesforce), or marketing automation platforms (e.g., Marketo or HubSpot).
- Excellent communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences.
- Experience managing tradeshows, events, and cross-functional projects in a global context.
- Willingness to travel internationally for events and client engagements (up to 20-30%).
Key Skills and Attributes
- Highly Driven: Self-motivated with a proactive approach to identifying opportunities and delivering results independently.
- Numeric and Data-Driven: Proficient in leveraging data and metrics to inform decisions, forecast trends, and measure success.
- Business Acumen: Deep understanding of telecom industry dynamics, customer pain points, and how marketing drives business growth.
- Strategic thinker with creative problem-solving abilities.
- Strong organizational skills and attention to detail in a deadline-oriented environment.
