Paid Media Manager

SmartyPants Vitamins • Full-time • El Segundo, California, United States • $103,500 - $126,500 / year • 2d ago

Position Overview: Paid Media Manager

We are looking for a skilled and forward-thinking Paid Media Manager to join our dynamic team. In this role, you will own national media budgets and be responsible for developing and executing media strategies that support our brand initiatives and drive upper-funnel growth.

You will manage media strategy, guide our agency partners, and partner cross-functionally to effectively elevate brand presence and build awareness. The ideal candidate blends data-driven decision-making with a deep understanding of creative, audience, and platform nuances. They are both a player and a coach, comfortable getting into platform details while elevating our paid media strategy.

What You’ll Do:

Media Strategy & Planning:
Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing
Develop media plans with strategic rationale and channel planning that leverages tools and data to provide ideal budget allocations
Drive social-first approach to scale brand awareness, with focus to Meta, TikTok and TikTok Shop strategies
Campaign Execution
Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management
Monitor and report upper-funnel KPIs (Reach, Awareness, Brand Lift, Engagement) and translate their relevance to business outcomes (HHP, Awareness, Share Growth)
Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation
Project Management & Collaboration:
Act as the GTM media lead, project managing all plans to ensure successful execution of brand campaigns
Gather asset requirements and share best-in-class creative recommendations, clearly communicating needs to Brand Comms and creative partners to ensure fully optimized assets are delivered on time
Partner with the Brand Comms Manager to test and optimize creative assets for performance, leveraging both AI-generated and human-developed content, and champion early adoption of emerging AI creative tools
Manage external media partners and agencies to ensure flawless execution and innovation
TikTok Shop Strategy & Management:
Partner with Ecommerce Manager to execute a comprehensive TikTok Shop growth strategy aligned with brand goals
Guide agency on TikTok Shop paid media and affiliate program strategies
Stay ahead of platform updates, trends, and algorithm changes to maximize visibility and sales
Budget Management:
Manage and reconcile budgets monthly. Monitor performance and adjust budgets to optimize for key business metrics
Reflect and monitor updates to upper-funnel tactic budgets across internal and external documentation. Adjust budgets based on performance and recommend creative iterations as necessary

What You Have:

5-7 years of experience in full-funnel media planning or a related role
Strong understanding of upper-funnel media channels and digital marketing metrics
Deep expertise in Meta, TikTok, and TikTok Shop; hands-on keyboard experience is preferred
Proven experience managing and optimizing media budgets, including monthly reconciliations and pacing adjustments
Demonstrated ability to analyze upper-funnel KPIs (reach, awareness, engagement, etc.) and connect them to performance metrics
Experience briefing and trafficking creative assets for digital campaigns, ensuring brand consistency and timely delivery
Exceptional project management and organizational skills
Excellent communicator, able to translate performance insights into strategic recommendations for leadership and cross-functional teams
Ability to work effectively in a fast-paced, collaborative environment
Fully embodies our core SmartyPants cultural values of Smart, Simple, True, Together

What you’ll get:

Robust benefits package with employer contribution
Monthly wellness perks
Flexible work hours
FREE SmartyPants Vitamins plus a friends & family discount
Dog-friendly office
Casual dress code & open office environment
Volunteer opportunities
A rewarding career at a company with a strong mission, great culture, and super fun, passionate people

About Us:

SmartyPants, Inc. is a dynamic and fast-growing Los Angeles based supplement company focused on providing premium all-in-one vitamins for the entire family. In 2020 we joined Unilever as part of the Health & Wellbeing Collective, yielding additional support as we continue to grow the brand globally. From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being. SmartyPants believes in making it easier to stay healthy by providing best-in-class products that also taste great.

We're industry leaders in testing, transparency, and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We have an appreciation for the comedy and intensity that comes from working in a company with explosive growth and a strong sense of social responsibility.

We believe health should be available to everyone, everywhere, which is why we provide a 1:1 nutrient grant for every bottle sold with the help of our partner Vitamin Angels.

What To Expect During The Interview Process

Initial video screen with a member of our Talent team
Round 1: Conversation with the Hiring Manager + 1-2 conversations with other team members
Round 2: 2-3 conversations with team or cross-functional partners
Final Round: Homework*

*Our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as possible so that we can evaluate and provide other options that work for your needs