Who We’re Looking For
The VP of Growth Marketing will architect and run Pearl’s growth engine — unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system that powers our revenue growth. You will lead a compact, high-caliber growth team today, with the mandate to scale the function as Pearl expands into new products, segments, and markets.
You’ll partner closely with Product Marketing, Brand/Comms, and the SMB and Enterprise Sales teams — and you’ll be accountable for turning that alignment into measurable performance.
Demand Generation & Pipeline Growth
- Build and scale predictable demo and pipeline engines across SMB and DSO
- Own performance channels including paid media, ABM, SEO, email, and direct mail
- Execute multi-touch demand programs across paid, organic, PLG, and partner channels
- Drive pipeline acceleration programs with clear attribution in partnership with Sales
Performance Marketing & Experimentation
- Lead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channels
- Run continuous experimentation focused on demo-to-close performance
- Partner with Studio, Brand/Comms, and Product on high-performing creative and PLG initiatives
- Optimize channel mix, targeting, and spend to meet CAC and ARR goals
SEO & Web Growth
- Own SEO strategy, rankings, content roadmap, and inbound demo generation
- Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions
- Publish high-intent product pages and authority-building content to drive organic growth
ABM & Outbound Growth
- Build segmentation, targeting, and multi-touch ABM programs for high-value DSOs
- Develop integrated outbound and account-based campaigns aligned with Sales motions
- Lead retargeting, intent-based targeting, and account nurturing programs
Events
- Own event ROI, lead flow, and follow-up performance
- Partner with Sales on event strategy and manage Growth event budgets
- Standardize playbooks and follow-up sequences to ensure pipeline impact
Analytics, Forecasting & Insights
- Own CAC, demo-set forecasting, pipeline attribution, and ROI reporting
- Partner with RevOps on dashboards and weekly prioritization
- Present insights to senior leadership to inform strategy, budgeting, and optimization
What You’ll Need to Succeed
- Robust experience in SaaS growth marketing (ideally across both sales-led and product-led motions)
- A seasoned demand-generation leader comfortable owning pipeline and revenue outcomes
- Expert in performance channels: paid search, paid social, SEO, ABM, and lifecycle
- Highly analytical — fluent in dashboards, attribution models, and experimentation
- Strong cross-functional collaborator (PMM, Brand, Sales, Studio, Product)
- Excellent communicator with the ability to simplify complexity
- Fast, resourceful, and biased toward optimization and iteration
- Adept at building systems, not just campaigns
What We Offer
- Competitive Benefit and Compensation Offerings
- Professional development and training opportunities
- Unaccrued, Flexible PTO
- Remote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City — near Pearl’s office hubs
