Director, Influencer Marketing

Ovative Group • Full-time • Minneapolis, Minnesota, United States • $123,000 - $228,000 / year • 6d ago

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. As a Director of Influencer you will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand.

This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities of the Role:

Own Ovative’s influencer channel vision and long-term roadmap for your clients, defining influencer’s role within full-funnel, omnichannel media strategies

Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement

Ensure influencer strategies are grounded in Ovative’s Enterprise Marketing Return (EMR) approach and tied directly to business outcomes

Serve as a senior strategic partner to client leadership, helping shape how influencer marketing drives brand growth, customer acquisition, and long-term value

Lead influencer strategy for Ovative’s most complex and high-impact client engagements

Translate performance data and insights into clear executive-level storytelling and recommendations

Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams

Advance a test-and-learn culture, identifying innovation opportunities across platforms, creator types, and partnership models

Stay ahead of influencer trends, platform changes, and partnership opportunities, informing Ovative’s point of view and client recommendations

Act as Ovative’s senior influencer subject matter expert in new business pitches, capability marketing, and external thought leadership

Partner with growth and client teams to shape influencer positioning, pricing, and go-to-market strategy

Contibute to building and scaling the influencer team, including org design, role definition, and hiring strategy

Contribute to industry POVs, case studies, and internal education that elevate Ovative’s influencer credibility

Coach and develop team members into future leaders, fostering a culture of accountability, curiosity, and excellence

Qualifications and Skills Required:

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators

10+ years in an Influencer Marketing role developing and executing strategy and campaigns

5+ years of experience leading and mentoring teams, fostering growth and excellence

Experience leading change and building new capabilities, including evolving processes, standards, and team ways of working in response to platform and business shifts

Proven, hands-on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors

Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators into paid social, affiliate, and commerce-driven strategies to maximize full-funnel impact

Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel, and to synthesize complex data into actionable insights and executive-ready storytelling around impact

Working knowledge of influencer, social, and platform tools (i.e. creator discovery, campaign management, social listening, and reporting platforms) that enhance team workflows, speed, and consistency

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

Access to all office spaces in MSP, NYC, and CHI

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

Flexible paid vacation policy

401k match program

Top-notch health insurance options, inclusive of same sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Monthly stipend for your mobile phone and data plan

Sabbatical program

Charitable giving via our time and a financial match program

Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!