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Job Details
Summary:
The Specialist, Performance Marketing will support digital marketing program performance and process improvement for Community Pharmacy Solutions and the Good Neighbor Pharmacy franchise. Through collaboration with vendors, field teams, and customers, the specialist will deliver actionable insights, enhance digital marketing literacy, and support the development of marketing programs for independent pharmacies to optimize their online presence. By leveraging data analysis, reporting, and strategic implementation, this position ensures the effectiveness and continuous improvement of digital marketing initiatives while fostering innovation and customer engagement.
Primary Duties and Responsibilities:
- Utilize tools such as Google Ads, Google Analytics, Looker Studio, Meta Ads Manager, Salesforce and Power BI to analyze digital campaign data across marketing channels to proactively identify areas of improvement to inform field team conversations with customers and enhance marketing operations campaign development opportunities
- Support day to day communication, operations, and processes with vendors supporting the digital marketing program
- Facilitate business expectations of vendors through the execution of a quarterly vendor scorecard
- Identify areas of growth for vendors to better support the Good Neighbor Pharmacy marketing program
- Maintain dataflow and processes for key customer information in Salesforce that drives patient-facing marketing resources
- Monitor effective benchmarks for measuring the impact of digital and web efforts and assess against goals (ROI and KPIs) and report on effectiveness of campaigns in an effort to maximize results
- Deliver reporting and insights that accurately measure channel performance on monthly through annual basis that measure against those target metrics
- Develop processes and implementation strategies for Local Marketing Advisors to educate and execute digital marketing campaigns, answer customer inquiries, and provide technology support
- Conduct market research to inform our marketing strategy and identify new opportunities to support pharmacy advertising
- Develop customer education materials to support Good Neighbor Pharmacy marketing service offerings and improve digital marketing literacy among independent pharmacies
- Support program enhancements in digital front-end product marketing
- Assist with planning and executing of ThoughtSpot, the Good Neighbor Pharmacy annual tradeshow
- Collect customer experience insights and feedback on the Good Neighbor Pharmacy marketing program through periodic surveys and data analysis
- Build surveys to track Good Neighbor Pharmacy Retail Services initiatives
- Create reports in excel to support Good Neighbor Pharmacy Retail Services team by utilizing Salesforce and vendor platform data
- Create dashboards in Google Analytics and Looker Studio to easily report on key findings
- Troubleshoot vendor management platforms and reporting tools to support field team and our vendors
- Assist with project management as required for new technology pilots and special assignments
- Must be willing to travel up to 10% of the time
- Performs other duties as required
Required Skills and Qualifications:
- Requires the completion of a four-year bachelor’s degree program or equivalent combination of experience and education
- 3-5 years’ experience in digital marketing with expertise in Google Analytics, Google Ads, Looker Studio, and Salesforce
- In-depth knowledge of Salesforce, especially when used in a multi-location environment
- Ability to communicate and drive strategy across various teams and stakeholders
- Technical skill – ability to manage PPC advertising campaigns across various digital properties, with an emphasis on Google Ads and Meta Ads
- Strong understanding of marketing automation best practices
- Ability to interface with various stakeholders across multiple business units as well as manage vendor relationships when necessary
- Working knowledge of HTML and CSS is a benefit
- Experience with other technologies as they relate to marketing systems (video, web, mobile applications)
- Dynamic leader with strong execution skills, technology and digital experience
- Creative and strategic thinker with the skills to understand, diagnose and solve technical challenges
- Ability to translate use cases to technical requirements
- Well-organized with ability to prioritize tasks effectively and complete assignments in a thorough and competent manner
What Cencora offers
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
Full time
Salary Range*
$74,000 - 105,820
*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.
Equal Employment Opportunity
Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.
The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.
Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email [email protected]. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned
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Affiliated Companies:
Affiliated Companies: AmerisourceBergen Services Corporation
