Web Copywriter

ZoomInfo Technologies • Full-time • Waltham, Massachusetts, United States • $127,400 - $200,200 / year • 1d ago

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

We are seeking a sharp, strategic Web Copywriter who can turn complex B2B value propositions into clear, compelling digital experiences that convert.

You’ll own and optimize high-impact web copy across zoominfo.com—product pages, solution pages, campaign landing pages, resource hubs, and more. You’ll partner closely with growth marketing, product marketing, design, and web ops to create copy that is on-brand, performance-focused, and grounded in the realities of sales, marketing, and RevOps teams.

This is a hands-on, data-informed role for someone who loves experimentation, is an enthusiastic adopter of AI, and can comfortably juggle multiple projects, stakeholders, and time zones.

What You’ll Do

Write and optimize high-converting web copy for:

Product and solution pages

Campaign and paid media landing pages
Resource centers, feature overviews, and in-product education pages

Translate our platform’s capabilities—data, signals, workflows, AI—into clear, benefit-driven messaging that resonates with sales, marketing, RevOps, and GTM leaders

Partner with growth and lifecycle teams to align web copy with demand gen and ABM campaigns, ensuring a consistent story from ad to landing page to follow-up.

Collaborate with designers and web developers so that copy, UX, and visuals work as a single, cohesive experience.

Use analytics and A/B testing to inform and iterate on headlines, messaging hierarchies, page structure, and calls-to-action.

Leverage AI tools (including ZoomInfo’s own AI capabilities) to brainstorm variations, accelerate drafting, and identify optimization opportunities—while applying strong editorial judgment.

Maintain and evolve our web voice and messaging frameworks, ensuring consistency across pages, regions, and audiences.
Edit and refine copy from teammates, freelancers, and stakeholders to ensure clarity, consistency, and performance focus.
Contribute to conversion strategy: bring ideas for new tests, content modules, and page layouts aligned to funnel stages and buyer journeys.
Continuously deepen your understanding of our customers, market, and competitors to keep messaging sharp and differentiated.

What You Bring

4+ years of professional copywriting experience, with a strong focus on web and conversion copy for B2B or SaaS companies.
Demonstrated experience writing for sales, marketing, or revenue teams—you understand their pains, language, and goals.

A portfolio that showcases:

High-impact website or landing page projects
Clear before/after impact where possible (CTR, form fills, demo requests, etc.)
Proven ability to:
- Write crisp, human, value-focused copy that gets to the point quickly
- Structure pages for scannability and conversion (headlines, subheads, CTAs, social proof, etc.)
Eager and enthusiastic adopter of AI—you’re excited by how AI can scale ideation, experimentation, and personalization, and you know how to keep quality and voice intact
Content management systems (e.g., Contentful, WordPress, Drupal, Sitecore)
A/B testing and experimentation tools (e.g., Optimizely, VWO, Google Optimize alternatives)
Design and collaboration tools (e.g., Figma, Adobe XD, Miro)
Strong project and time management skills—you’re comfortable managing multiple workstreams, deadlines, and stakeholders without dropping details.
Excellent communication and collaboration skills; you’re able to give and receive feedback, explain your rationale, and build trust with cross-functional partners.
Comfort working with distributed teams across time zones and adapting to changing priorities in a fast-moving environment.
Bachelor’s degree in English, Journalism, Marketing, Communications, or equivalent professional experience.

Bonus Points

Experience in B2B data, martech, salestech, or revenue platforms.
Background in CRO, lifecycle marketing, or direct-response copywriting.
Familiarity with behavioral triggers, personalization, and segmentation strategies for web experiences.

#LI-Hybrid

#Li-Ap3

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.$127,400—$200,200 USD

About us:

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.