Associate Product Marketing Manager, Creators and Community

Linktree • Full-time • Remote (Los Angeles, California, United States) • $120,000 - $145,000 / year • 3d ago

The Role

Linktree is used by over 70 million creators across the world: artists, athletes, musicians, entrepreneurs, and everyday people building their audiences and communities online. The Product Marketing team shapes how we launch, position, and scale Linktree. We are looking for an

Associate PMM, Creators and Communities

that will help shape how creators experience and grow with Linktree. In this role, you’ll drive go-to-market (GTM) plans for creator-facing features, develop education and enablement programs, and act as an internal voice of creators, ensuring their needs inform everything from feature development to in-market storytelling. If you’re equal parts storyteller and strategist, someone who loves turning product insights into campaigns that resonate with creators, this is a unique opportunity to make an impact on how millions of creators connect with the world.

What You’ll Own

Creator GTM Strategy: Build end-to-end go-to-market plans for creator and community features, including LinkApps, curation features and new product experiences.
Vertical Playbooks & GTMs: Build creator vertical GTMs (i.e. Music, Podcasts, Fashion) with tailored toolkits, educational resources, and marketing narratives that empower all creators to succeed on Linktree.
Market & Audience Insights: Partner with our Marketing Insights Lead to conduct and synthesize creator research, competitive benchmarking, and trend analysis to inform product positioning and roadmap decisions.
Product Storytelling: Translate product capabilities into clear, compelling messaging that resonates with creators and communicates Linktree’s value across channels.
Cross-Functional Partnership: Collaborate with product, design, partnerships, and growth teams to ensure launches are organised and impactful.
Performance & Optimization: Set success metrics, track adoption and engagement, and continuously refine GTM strategies based on performance data and creator feedback.

Who We’re Looking For

BS/BA and 3-4 years of experience in Product Marketing, GTM Strategy or related roles at a consumer tech, or creator-focused company.
Proven experience developing go-to-market strategies for creator, community, or consumer social platform products.
Deep understanding of the creator economy, social platforms, and digital tools that enable creators to grow their audience and income.
Strong storytelling and communication skills: you can turn product features into simple, audience-centered narratives.
Analytical mindset: comfortable using insights and data to make strategic recommendations.
A proactive, self-starter attitude: you thrive in fast-paced, creative environments and balance strategy with execution.

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $120,000-$145,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed. P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
Employer contribution towards your retirement.
Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.