The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
Position Summary:
Do you live on TikTok and Instagram, speak in memes, and have an eye for aesthetics? Vita Coco is looking for a Social Media Intern who’s as comfortable filming TikTok trends as they are curating a picture-perfect Instagram grid. If you love being on camera, spend hours scrolling, and thrive in creative, fast-paced environments, this role is for you. This will be a part time (20 hours/week) internship based in our New York City office (Tuesday through Thursday). This will ~12 weeks with a desired start date in January 2026.
What You’ll Do:
- Create, film, and edit TikTok and Instagram Reels — these are your primary platforms.
- Appear in content regularly; must enjoy being on camera and be open to costumes and character moments.
- Curate and maintain a clean, cohesive Instagram grid aligned with brand visuals.
- Ideate, create, and adapt memes that fit Vita Coco’s voice and current cultural trends.
- Edit short-form content using CapCut, Premiere, and Photoshop.
- Operate an iPhone confidently for filming, editing, and uploading content.
- Assist with ordering props, planning shoots, and preparing content materials.
- Spot trending audios, meme formats, emerging creators, and cultural moments on TikTok and IG.
- Support daily posting, community engagement, and real-time reactions.
- Collaborate directly with the Social Media Manager on content and channel strategy.
Why This Role Rocks
This is a TikTok + Instagram–focused internship where you’ll make content daily, meme your way into creative ideas, and help shape how Vita Coco shows up in culture. From curating the IG grid to filming TikTok stunts in costume, you’ll be at the center of our most playful, high-energy projects.
Qualifications, Skills, Knowledge & Experience
- Prior experience managing a brand’s social media (school clubs, internships, personal brands, campus orgs, or small businesses count).
- Ability to collaborate cross-functionally and align with Brand and Creative teams.
- A true culture enthusiast who stays plugged into internet trends, memes, and platform shifts.
- Deep knowledge of TikTok and Instagram behaviors, user preferences, and best practices.
- Strong understanding of consumer-led digital experiences and how to elevate them.
- Clear, concise, and confident communication skills.
- A healthy appetite for creative risk and trying unconventional ideas.
- Awareness of legal guidelines around publishing branded content online.
- A believer in long-term brand building — and how social plays a key role in it.
- Positive attitude, adaptability, and eagerness to learn.
What You Bring
- High screen time — TikTok and Instagram are your natural habitat.
- Confident being on camera and participating in creative, funny, or experimental content.
- Comfortable dawning our Vita Coco mascot costumes (and others) and filming things in the wild.
- Familiarity with meme culture and strong comedic instinct.
- Visual taste and attention to detail (especially for IG grid curation).
- Proficiency in Photoshop, CapCut, and Premiere.
- Comfortable using an iPhone for filming and editing content.
- Passion for storytelling, trends, and what performs on social.
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $22.00-$24.00 an hour. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
