Influur is redefining how advertising works, through creators, data, and AI. Our mission is to make influencer marketing as measurable, predictable, and scalable as paid ads, and we're building the tech that powers it. Backed by top-tier investors and trusted by global brands, we're scaling fast across music and culture.
We’re looking for a highly strategic and execution-driven Growth Lead to own and accelerate growth across the entire user lifecycle: from awareness, acquisition, and activation to retention, monetization, and referral. This is a lead role within the Marketing team that goes beyond traditional growth marketing, you’ll design, test, and scale unconventional strategies that integrate product, data, AI, and creative experimentation to unlock new levers of growth.
If you thrive in ambiguity, move fast, and love blending analytical rigor with creative thinking to drive measurable business outcomes, this one’s for you.
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Your Skillset
- Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral.
- Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders.
- Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue.
- Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities.
- Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages.
- Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms.
- Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time.
- Design and execute full-funnel campaigns that unify creative, data, and product insights.
- Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more).Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets.
- Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency; build automated workflows that increase output quality and reduce execution time.
- Collaborate with product teams to integrate AI-driven growth features directly into the product experience.
- Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans.
- Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results.
You’re the Type Who
- Has experience in growth, product growth, or growth marketing within tech or digital-first companies, with a proven track record of building and scaling multi-channel growth engines.
- Understands product-led growth, user psychology, and lifecycle frameworks, and knows how to turn them into practical playbooks.
- Is highly fluent with AI tools (prompt engineering, workflow automation, AI-assisted content generation, data augmentation, etc.) and excited to push what’s possible with them.
- Is deeply analytical, comfortable running structured experiments, and confident interpreting complex datasets to drive decisions.
- Is a creative problem-solver who loves innovative, non-traditional approaches and isn’t afraid to test bold ideas.
- Communicates clearly, collaborates well with cross-functional teams, and can bring stakeholders along on the growth vision.
- Has experience in marketplaces, social platforms, or creator/influencer ecosystems, and familiarity with modern growth stacks (Mixpanel, Amplitude, GA4, HubSpot, Braze, Segment, Looker, etc.).
What Success Looks Like in This Role
- Accelerated user acquisition with measurable ROI.
- Improved activation, retention, and monetization metrics across the funnel.
- Repeatable experimentation frameworks adopted across the organization.
- Strong alignment between product and growth initiatives.
- Breakthrough “non-traditional” strategies that differentiate the brand and drive outsized results.
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What We Offer
- Competitive equity in a venture-backed company shaping the future of music influencer marketing.
- Access to elite tools, AI copilots, and a team that builds daily at top speed.
- Remote flexibility + health benefits.
