Job Type
Full time
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary of Position:
The Social Media Coordinator plays a key role in driving engagement and storytelling across the PetSafe, Kurgo, and SportDOG brands. This role supports day-to-day content creation, social calendar management, community engagement, and influencer coordination. The ideal candidate is creative, organized, and fluent in social trends—comfortable producing social-first content, writing compelling copy, and juggling multiple brand priorities. They thrive in a collaborative environment, bring a strong attention to detail, and understand how great content fuels awareness, engagement, and conversion.
Key Responsibilities:
- Content Creation & Social Execution: Create, curate, and manage social-first content (copy, photo, short-form video, UGC curation, etc.) across PetSafe, Kurgo, and SportDOG. Support the execution of integrated content calendars aligned to brand priorities, product launches, seasonal moments, and key campaign themes. Assist in daily posting, scheduling, and community engagement—responding to comments, escalating customer issues, and ensuring brand-appropriate interactions. Capture and edit social content independently, producing timely, trend-relevant videos and assets optimized for each platform.
- Influencer & Creator Coordination: Assist in discovering, vetting, and engaging influencers and creators across all three brands. Help manage relationship logistics, content tracking, and execution of influencer deliverables. Coordinate product seeding efforts and maintain up-to-date tracking for outreach, gifting, and performance.
- Cross-Functional Collaboration: Work closely with brand managers, creative teams, digital marketing, customer care, and customer insights to ensure strong alignment and consistent execution. Integrate social listening insights, trend signals, and content performance data into content planning recommendations. Support paid boosting and asset delivery for digital media needs in partnership with the broader marketing team.
- Analytics & Reporting: Track performance and engagement metrics across platforms; support weekly/monthly reporting. Identify content, trends, and formats that move the needle on KPIs like awareness, traffic, engagement, and follower growth.
- Agency & Partner Support: Coordinate with external agencies, freelancers, and partners to support content development, scheduling, or strategy needs. Assist in managing content pipelines with third-party collaborators and partners.
Required Skills & Competencies:
- Content Creation: Ability to shoot and edit short-form video and photo content for Instagram, TikTok, Facebook, and emerging platforms.
- Social Media Fluency: Strong knowledge of platform best practices, algorithm shifts, trend cycles, and creative formats.
- Copywriting: Clear, concise writer who can adapt tone and voice across three distinct brands.
- Organization & Project Management: Ability to manage multiple priorities, deadlines, and content workflows.
- Collaboration: Comfortable working cross-functionally and taking feedback from multiple stakeholders.
- Tool Proficiency: Experience with social scheduling platforms (Sprout Social or similar) preferred.
- Passion for Pets: Genuine enthusiasm for the pet category and the role social plays in connecting brands with pet owners.
Experience & Education:
- Requires bachelor’s degree in marketing, Communications, Business, or a related field.
- Social Media Expertise: 1+ years in social media management and content creation, with proven success in driving engagement and growth.
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Benefits:
Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
