Digital Paid Media & SEO Specialist

Alloy • Full-time • Atlanta, Georgia, United States • 2d ago

Digital Paid Media & SEO Specialist

Alloy is seeking a skilled Digital Paid Media & SEO Specialist to support our growing Paid Media & Search Department. This is an excellent opportunity for a results-oriented, self-motivated professional to contribute to a variety of client campaigns using data-driven optimization strategies.

Primary Responsibilities

This role combines the key functions of a Paid Media Analyst and a Search Engine Optimization Analyst.

Paid Media (SEM/PPC)

Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients.
Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta.
Manage various campaign elements such as ad copy creation, bid management, and budget allocation.
Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels
Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement.
Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations.

Search Engine Optimization (SEO)

Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages.
Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities.
Optimize existing content and assist in the creation of new SEO-focused content to increase incoming traffic.
Monitor and evaluate search results and search performance across major search channels.
Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments.
Collaborate with marketing and advertising teams to execute elements of a client’s digital marketing strategy.

Qualifications

Experience: 4-6 years of demonstrable experience in paid search, preferably working at a marketing agency.^.
Paid Media Proficiency: Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads. Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus.
Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic.
SEO Tools: Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush).
Certifications: Google Ads Certified and Google Analytics Certified are required. Experience working with Google Search Console and Google Tag Manager is also required.
Education: A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired.
Soft Skills:
- Strong attention to detail and ability to manage multiple campaigns and projects simultaneously.
- Excellent written, oral, and verbal communication skills.
- High levels of integrity, autonomy, self-motivation, and an eagerness to learn.