Senior Manager, Influencer Marketing

Expedia Group • Full-time • West Hollywood, California, United States • $155,000 - $217,000 / year • 2d ago

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Manager, Influencer Marketing

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise

The Expedia Group Influencer Team activates creators at the heart of our biggest cultural and brand-defining moments. We lead upper- and mid-funnel influencer campaigns that power major product launches, tentpole events, celebrity collaborations, and brand initiatives across Expedia, Vrbo, and Hotels.com. Acting as the strategic bridge between IMC (Integrated Marketing & Creative) and the influencer organization, this role transforms briefs into creator-led strategies, builds casting frameworks, oversees production, and orchestrates global content delivery.

If you’re passionate about shaping how brands show up in creator ecosystems and thrive in fast-moving, culturally relevant spaces, this is your opportunity to make an impact.

In this role, you will:

Lead influencer strategy for upper- and mid-funnel brand campaigns, including product launches, seasonal cultural moments, and big-bet initiatives for Hotels.com, Vrbo, and Expedia
Collaborate with Influencer Team Leads (Ambassador & Growth) and the Head of Influencer to deliver best-in-class campaigns
Serve as the primary IMC partner, translating integrated briefs into cohesive creator strategies that ladder into brand narratives
Build differentiated casting frameworks per brand, reflecting tone, persona, audience, and creator-brand fit
Oversee production for creator-led brand moments, ensuring talent deliverables, creative alignment, and content quality standards for organic and paid opportunities
Partner with the Ambassador team to source ambassador talent for campaigns, ensuring consistency and optimal utilization
Develop and refine channel-level reporting, aligning outcomes with key marketing goals and sharing insights across the organization
Manage a team of brand-aligned Senior Specialists supporting global influencer execution
Supply creator-generated content for paid media adaptations across geos, ensuring high-performing assets meet IMC needs
Collaborate with global markets to activate localized creators and scale campaigns internationally
Maintain brand safety and compliance, overseeing vetting, pricing logic, and content approvals
Develop creative toolkits and repeatable frameworks to raise quality and consistency in creator ecosystems

Experience and qualifications:

8–10+ years in digital/social marketing and influencer marketing
Exceptional project management skills with experience navigating complex stakeholder environments
Willingness to work flexible hours to accommodate global meetings across EMEA and APAC
Creative and resourceful, with a knack for crafting content that drives engagement and conversation
Strong writing and communication skills, including talent contract negotiation
Deep understanding of social media optimization and influencer trends.
Passion for travel, sports, and music is a plus
Adaptable and constructive when facing change, with an ability to simplify complexity and drive process efficiencies
High attention to detail, ensuring excellence in all aspects of work

The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.