App Growth & Social Marketing Specialist

Skybox Capital • Full-time • Chicago, Illinois, United States • 3d ago

About the Role

GoTickets is seeking a scrappy, hands-on App Growth & Social Marketing Specialist to launch and scale our mobile app’s user base from the ground up. This is a foundational hire: you’ll build the strategy, execute the tactics, experiment aggressively, and be the first to define what success looks like in organic mobile growth at GoTickets.

We’re looking for a doer, not a manager — someone who thrives in fast-paced, startup-like environments and wants to own real impact. You’ll work across UGC, social, and influencer tactics to drive installs and engagement.

What You’ll Do

Organic App Growth

Lead all initiatives to increase mobile app installs and active users through organic and earned channels (social media, UGC, community, creator partnerships).
Experiment with early-stage tactics (e.g., ambassador programs, challenges, referral hacks, event-driven growth spikes) to find traction fast.
Develop an onboarding experience and feedback loop to capture user insights and improve retention.

Social Media & Content

Own our social presence end-to-end: build and execute content calendars across TikTok, Instagram, YouTube Shorts, Twitter/X, Reddit, etc.
Create short-form content, UGC prompts, and viral activations that resonate with sports, concert, and event-going audiences.
Build relationships with creators to feature the app organically and generate engagement around real events.

Influencer & UGC Activation

Identify and reach out to micro-influencers, superfans, and niche communities to promote app usage.
Develop briefs, guide content, and track outcomes to drive real conversions — not just vanity metrics.
Test UGC-led creative across platforms and formats to find what drives downloads and engagement.

Measurement & Optimization

Track growth KPIs such as installs, conversion rate (CVR), cost per install (CPI — even if unpaid), and retention.
Use basic tools (e.g., Firebase, native platform analytics, Google Sheets) to understand what’s working and pivot quickly.
Contribute to A/B testing ideas to validate growth hypotheses.

Team-Building Foundation

As success scales, help recruit and oversee freelancers, creators, or agencies to amplify what’s working.
Develop simple systems and SOPs for scaling repeatable campaigns and processes.

Who You Are

You’ve done this before — grown an app or community from zero, preferably in a high-speed, resource-limited environment.
You’re creative and execution-driven — comfortable making things happen even when resources are tight.
You love social — you know what content hits on TikTok, how to ride trends, and how to build UGC engines.
You understand performance — you track impact, not just impressions, and you care deeply about users taking action.
You thrive on building — you want ownership, iteration, and the chance to leave a lasting impact.

Nice to Have

Previous work with mobile-first consumer products, ideally in tickets, events, or entertainment.
Familiarity with content tools like CapCut, Canva, or social analytics platforms.
Basic knowledge of Firebase, AppsFlyer, Mixpanel, or other mobile attribution tools.

What Success Looks Like

Our social channels are vibrant and growing with consistent engagement.
App installs, activation rates, and daily active users steadily increase month over month.
Our UGC and creator-led campaigns start to go viral — and the community wants in.
You’ve built a repeatable system for app growth that’s ready to scale.