Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons. At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results. Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Product Manager – eCommerce & CRM for a temporary full-time position (12‑month contract maternity leave replacement).
Reporting to the Senior Manager, Digital Marketing & eCommerce, the Product Manager – eCommerce & CRM will be responsible for supporting and accelerating the evolution of our digital platforms as part of a maternity leave replacement. This role will have a direct impact on the roadmap, user journey, and overall quality of the digital experience, ensuring it aligns with our standards, expectations, and KPIs.
Work Environment
- Workplace: 400 Ave Sainte-Croix, Saint-Laurent, Quebec in hybrid mode (minimum three (3) days a week in the office)
- Growing company
- A dynamic team of professionals
- Employee discounts on all Marcelle Group products
Your Responsibilities Will Be
Product Roadmap Management
- Define priorities and key business challenges, ensure alignment across initiatives, and track progress against business objectives.
- Manage the backlog, write user stories, define acceptance criteria, and orchestrate Agile sprints using Jira.
- Ensure timely delivery and oversee the deployment of current and upcoming tools according to the roadmap.
- Manage external partners and oversee technological integrations.
Digital Experience & Customer Journey
- Optimize the online customer journey and ensure a smooth, high‑performing user experience aligned with KPIs.
- Act as the guardian of the user experience (UX) and conduct A/B tests to support data‑driven decisions.
- Manage and deploy CRO initiatives.
CRM & Automation
- Oversee and enhance CRM integrations, automations, and customer lifecycle flows within Klaviyo.
- Place segmentation and audience building at the center of CRM and digital initiatives:
- Define, refine, and maintain relevant, actionable audiences.
- Ensure segmentation supports personalization, performance, and growth objectives.
- Collaborate with the CRM Specialist to integrate audiences into campaigns and automations.
SEO & Content
- Actively contribute to SEO initiatives, including content optimization and improvements to the website's technical structure.
- Participate in development and optimization efforts on Shopify and third‑party apps (Shopify Plus is an asset).
Analytics & Quality
- Define, monitor, and analyze digital KPIs (weekly and monthly) to propose concrete, measurable improvements.
- Analyze performance via GA4, GTM, Shopify Analytics, SEMrush, and Supermetrics/Looker Studio, identifying key optimization opportunities.
- Participate in Quarterly Business Reviews (QBRs) and lead QA phases to ensure deliverable quality.
Leadership & Collaboration
- Lead a team consisting of a Developer, a UX/UI Specialist, and an Email/CRM Specialist.
- Collaborate closely with Marketing, Studio/Content, Digital, IT, Operations, Customer Service, and external partners to ensure full alignment on priorities.
We Would Like To Meet You If You Have
- Three to five (3–5) years of experience in Product Management or in digital/eCommerce/CRM project management, and at least two (2) years in a leadership role with team management responsibilities
- Proficiency with analytics tools: GA4, Google Tag Manager, SEMrush, and a solid understanding of SEO fundamentals
- Experience with Jira (or other relevant tools), backlog management, and Agile methodologies
- Knowledge of Shopify, and ideally Shopify Plus (an asset)
- Familiarity with Klaviyo or a similar CRM platform
And If You Are
- Excellent ability to prioritize, analyze, and coordinate multidisciplinary projects
- Strong user‑centric mindset, with mobile‑first thinking and a keen sense of optimization
- Collaborative and team‑oriented approach
- Ability to thrive in a fast‑paced, dynamic environment with agility
- Capacity to maintain professionalism and composure under pressure
- Demonstrates commitment, diligence, and sound judgment in decision‑making
The task and responsibilities listed above are summaries and indicatives.
TO APPLY We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle. DIVERSITY AND INCLUSION Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees. The use of the masculine gender in this document refers to both men and women. Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
To learn more about our company, feel free to visit our LinkedIn page: https://www.linkedin.com/company/groupe-marcelle
