Position Summary
Why join our team? The European Marketing Team’s mission is to deliver a personalized, meaningful, premium experience to Samsung consumers across a multi-touchpoint ecosystem (website, e-store, social, email, device, app, chat, media) to drive continuous business growth. We do this by better understanding our consumer’s needs and behaviours, digital trends and focusing on continuous improvement on our digital channels. As a European Centre of Excellence function, the digital team work closely with multiple internal and external stakeholders to set regional strategy and provide highly specialized skills to drive meaningful change across Europe (16 subsidiaries). The team aim to create high value digital propositions we can deliver to consumers at the right time in their path to purchase. It is therefore necessary to work with all parts of the business (Marketing, Retail, Customer Service, Product Divisions) in Europe, but also with headquarters in Korea (Suwon) and with others regions such as the US.
Role and Responsibilities
Your key responsibilities
- To initiate, lead, and deliver the European D2C CRM Campaign Strategy across Email, Push, App,.com & Paid Media to increase CRM contribution to sales, in-line with the overall CRM, Strategy & Programmes that have been developed to hit agreed business objectives
- Day-to-day management of 7+ FTEs in virtual team
- Be responsible for the relationship with the lead CRM agency to ensure optimal ways of working and drive dedication
- To fully handle the CRM Campaigns strategy development
- To provide strategic and operational leadership to 17+ size extended European CRM team in the markets to implement and optimise the CRM Campaigns across all of Europe
- Work closely to the Snr Management across HQ and Europe to ensure all European CRM Campaigns are aligned and coordinated between HQ, the full EO marketing org, and the subs.
- Own, optimise and grow the complex lifecycle and triggered comms via the CRM Platform
- Drive the strategic planning, implementation and integration of CRM, Loyalty and retention programmes / activities across Europe and aligned with business strategy
- Own campaign reporting from a CRM: together with Finance, Analytics and Insight teams, measure the value and impact of CRM Orchestration
- Support the development of EO CRM expertise to develop small pilots, and develop & share standard methodologies across every aspect of campaign development all across Europe
- Engage and co-ordinate with multiple parts of the organisation (Marketing, Customer Service, Content & Services, Product Divisions, eCommerce...) and partner agencies to help define high value propositions Samsung can take to market and optimise through CRM
- Ensure meaningful segmentations are developed through existing and new propensity models (PII and non-PII)
- Engage the wider business in CRM multi-channel campaign activity and inform the business on the insights driven from the programme and how CRM drives business value.
- Input, develop and spearhead the regional requirements for ongoing CDM Platform development (Adobe Marketing Cloud and Partner expertise and interest)
- Management of relationships with third party suppliers to ensure both technology and agencies are optimised for long term goals.
What we need for this role
To be successful, you will possess the following skills and attributes:
- You will have an excellent knowledge of CRM activity, and how to drive take up and engagement with Apps.
- You will have demonstrable experience of having grown traffic & revenue through CRM and native apps activity, ideally working for a large multi-national ecommerce business. You will be able to clearly understand, implement and articulate complex segmentation models, to improve personalisation and relevance of comms.
- You should also have solid understanding of common CRM tools, and be on top of the latest trends in the industry.
- You will be a great teammate with strong leadership skills, high levels of commitment, aspiration and adaptability.
What does success look like?
- We are looking for someone who is passionate about CRM, and ideally has experience working for a large brand leading in the digital space, who understands all the dynamics at play in a fast moving environment.
- The successful candidate will be able to fit seamlessly into the existing team, driving our Digital CRM activities forward to deliver quality traffic and sales for Samsung.com, and enabling us to further optimise our activity and technical solutions.
Skills and Qualifications
Benefits of working at Samsung include
Partner Colleague
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team and company performance
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
- Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
- Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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