Position Summary
About Samsung TV Plus Samsung TV Plus is a premium global entertainment service and is the most used streaming app on Samsung Smart TVs. A leader in FAST, Samsung TV Plus offers hundreds of channels and thousands of shows and movies on-demand in the U.S. Globally, the streaming service carries over 3,500 ad-supported linear channels in 30 countries and is accessible on over 630M active devices. Samsung TV Plus is the exclusive home of Conan O’Brien TV, Letterman TV, and hundreds of additional exclusive channels available worldwide. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub.
Role and Responsibilities
Your key responsibilities
We are seeking an experienced and dynamic Brand & Growth Marketing Manager to grow awareness and usage of Samsung TV Plus in Germany and several other European markets. This role blends creativity, strategic planning with hands-on execution to strengthen brand perception, increase visibility, and excite customers about Samsung TV Plus. You will act as the brand lead for your territories to plan campaigns and creative solutions to bring our service and content offering top of mind for users.
- Lead the marketing strategy and go-to-market plans for Samsung TV Plus in Germany and several European markets. Develop creative and impactful 360-campaigns across social, CRM, retail, etc. that excite users about our service and grow brand awareness
- Own the relationship with local Samsung TV & mobile marketing teams to plan new campaigns for Samsung TV Plus and integrate into upcoming hardware launches. Act as the main point-of-contact for all marketing updates, materials and approvals
- Manage all brand communications and define the customer engagement lifecycle for your assigned markets, focused on driving new users and managing churn
- Grow our CRM program across email and push notifications. Manage the Samsung TV Plus website and work with our agency to improve the user experience
- Build clear and complete briefs for our agencies – ensuring flawless execution, quick-turnarounds on projects, and act as the main point-of-contact with creative and media agencies
- Be the expert in assigned markets. Stay on the pulse of key market trends and analyse usage performance to understand user behaviour. Develop recommendations to grow the service and ensure Samsung TV Plus is positioned competitively
- Continue to push the boundaries in how we communicate to users and our messaging in each market. Explore new and innovative ways of marketing to users
- Collaborate with various cross-functional teams (UK Brand & Growth Marketing Manager, PR, Partner Marketing, Editorial, Business Development, Ads) to align on priorities and drive an integrated approach for campaigns on and off platform
What we are looking for:
- Deep knowledge in building an entertainment brand and developing 360-campaigns from strategy development, building briefs, tactical execution, evaluation and reporting
- Cross-functional leader who is able to manage and build collaborative relationships with different marketing, business and tech teams and ensuring all projects are integrated and aligned
- Growth mindset, willing to work autonomously and manage multiple priorities and ambiguity
- Experience with creative development, campaign ideation and planning go-to-market execution. Intermediate experience with Photoshop, AfterEffects, PremierPro, etc. High attention to detail and project management experience.
- Good understanding of analysis approaches for marketing, social & CRM, and how to apply data to test and optimise campaigns. Able to analyse and suggest changes to strategy based on your knowledge and performance for your region
- Experience in evaluating and executing innovative campaign ideas within the media industry (inclusive of but not limited to OOH, social and PR)
What we need for this role
To be successful, you will possess the following skills and attributes:
- Experience in media, streaming or app marketing
- Knowledge and experience in working in the entertainment / FAST industry – understand how promote and drive engagement with streaming services
- Experience in creating and launching 360-campaigns across various cross-functional teams and agencies
- Understanding of the German market and German language desirable, but other European language would be useful
- Ability to work on multiple projects with high attention to detail
- Outstanding relationship building and communication skills, proficiency in digital streaming
- Experienced with acquisition marketing standard methodologies, tools, and trends
- Excellent collaborator with ability to work across a large organisation to get results and influence others
- Comfortable analysing and interpreting data
- Self-motivated character and solution focus. We work at fast pace, so this role needs to be proactive and resourceful
- Bachelor's Degree and/or equivalent related work experience required
- Photoshop, Illustrator and or video editing software intermediate knowledge is desirable
Skills and Qualifications
Benefits of working at Samsung include
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team and company performance
- Car allowance
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
- Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
- Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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