Product Marketing Lead

Anything • Full-time • San Francisco, California, United States • 4d ago

Anything

Anything is the AI product engineer for the next wave of entrepreneurs. It's an AI agent that turns English into apps. Everything you need make money on the internet built in - mobile, web, design, AI, backend, infra, payments. Launched Aug 7th. https://x.com/anything Hit $5m rev and growing quickly Try it at anything.com

Role

What this role is

This role is for operators who want to own how products show up in the world.

You will be responsible for coordinating and executing organic go-to-market launches end to end. Your job is to make sure that every meaningful product moment is planned, positioned, and distributed with clarity and intent. You will turn product velocity and storytelling into consistent external momentum.

You will work closely with founders, product, and creative partners to ensure launches are not ad hoc or chaotic, but repeatable, high-quality, and increasingly effective over time. You will operate with independence, strong judgment, and a bias toward execution.

How you will operate

Translate product updates and company priorities into clear launch plans
Coordinate timelines, dependencies, and readiness across teams
Turn narrative and product context into concrete launch moments
Orchestrate organic distribution across channels without owning every asset
Create structure and calm around launches in a fast-moving environment
Build lightweight processes and playbooks that improve with each launch
Communicate clearly, align stakeholders, and make tradeoffs when needed
Take ownership of outcomes, not just coordination

Primary outcomes

Your success will be defined by:

1. Consistent, high-quality launches

Product and feature launches are intentional, timely, and well executed. Important moments reliably reach the right audiences.

2. A repeatable launch process

The company has a clear, evolving playbook for planning and executing launches that reduces friction and increases velocity over time.

3. Strong cross-functional alignment

Teams feel aligned and unblocked around launches, with clear ownership, timelines, and expectations.

Required background

two to six years of experience in growth, marketing, product marketing, or program-oriented roles
Experience coordinating cross-functional launches or major initiatives
Strong attention to detail
Ability to operate independently and drive work forward without heavy oversight
Clear communicator who can align teams
Comfortable working in small, fast-moving teams with ambiguity

Nice to have

Experience at an early-stage startup
Experience owning organic go-to-market efforts
Background working closely with product or engineering teams

Why this role matters

We ship quickly and build with conviction. This role ensures that the outside world keeps up.

You will define how this company launches products and builds momentum over time. Your work will directly impact awareness, adoption, and perception of the product. As the company grows, this role has a natural path into broader growth or marketing leadership.

In all roles

We look for:

Intense. Ship fast. Cycles are hours, not weeks. Hard to outwork.

Ownership. Grab the #1 priority and relentless to deliver.

Fearlessness. Risk on. Do the unknown / uncomfortable. Say "good" to bad news.

Taste. Obsess over quality. Know what “great” looks like. No slop.

Play. Curiosity, joy, and energy.

Sound like you?

Come do the most meaningful work of your career. Applying

Submit here and we'll reach out if it's a fit.