Our Company
The Australian Ballet is one of the world’s leading ballet companies and a globally recognised Australian national performing arts organisation. Each year the company presents upwards of 220 performances through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide and Perth; along with public programs, special events, an extensive regional tour, a Children’s Ballet and Education programs and regular overseas tours.
Role Highlights
- Lead The Australian Ballet’s 1-to-1 marketing and CRM capability
- Drive digital optimisation across email, web and analytics
- Play a key role in delivering customer experience, revenue and engagement outcomes
What you’ll be doing:
- Own and manage the 1-to-1 marketing schedule and content calendar, coordinating workflows through Monday.com
- Plan, develop and deploy personalised, automated and dynamic email and SMS campaigns to drive revenue, retention and engagement
- Lead segmentation, audience targeting and data activation, including providing first-party data for paid media activity
- Act as the technical lead for our email platform — troubleshooting, supporting users, testing and ensuring best practice
- Produce campaign reporting, insights and dashboards across email and web channels
- Support website content updates, troubleshooting and optimisation, ensuring an accurate, accessible and on-brand digital presence
- Collaborate with Campaign, Brand & Content, CRM and Analytics teams to enhance journeys, tagging, SEO and conversion performance
- Contribute to digital workflow improvements, system enhancements and cross-team planning
What experience you’ll need:
- 3–5 years’ experience in digital marketing with a strong focus on email, CRM and web content management
- Proven end-to-end experience with 1-to-1 marketing campaigns, automation and personalisation
- Confident working with CRM platforms, data-driven targeting, segmentation and consent management
- Strong technical capability with marketing automation platforms (Acoustic experience highly regarded)
- Competency with CMS platforms (Craft CMS experience highly advantageous) and digital asset management
- Strong analytical and reporting skills using platforms such as Google Analytics, Looker Studio or similar
- Excellent organisation, attention to detail and stakeholder management
- Relevant qualifications and/or experience in marketing, communications or digital
Employee Benefits:
- Complimentary ballet tickets
- Salary Packaging & Novated Leasing options
- Corporate Health Insurance
- Company Paid Parental Leave – 14 weeks for eligible employees
- Discounted onsite parking (Melbourne)
- LinkedIn Learning with La Trobe University
- A world class architecturally designed open plan head office in Southbank, Melbourne.
- Generous partner discounts and offer
Employee Wellbeing:
- Access to our onsite general practitioner (bulk billed)
- Employee Assistance Program – free confidential advice and counselling services
- Discounted memberships at Elixir Health Clubs and KAYA Health Clubs
Diversity and Inclusion
As Australia’s National Ballet Company, we are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. Our aim is to become a truly inclusive organisation with a workforce that reflects Australia today. This is fundamental to The Australian Ballet’s future success and our ability to continue to contribute to culture and society in Australia. We embrace diversity both on and off stage. The range of perspectives and experience diversity brings is an asset to our organisation and all those who work with us. We have developed a Diversity and Inclusion Plan and Reconciliation Action Plan to enable us to meet our diversity and inclusion aims, and our commitment to First Nation communities.
Our Values
Ambition | Boldness | Inclusivity | Respect | Responsibility
