Senior Demand Generation Manager
Remote – Must reside in the United States but prefer West Coast Southern California or San Diego.
Job Summary
We are seeking a strategic, data-driven Senior Demand Generation Manager to own full-funnel demand creation—from initial awareness through conversion, nurture, and expansion. In this role, you will architect and execute multi-channel campaigns, drive ABM strategy, optimize lifecycle programs, and ensure that all marketing-to-sales processes are tightly aligned to accelerate pipeline and revenue. You will also serve as a hands-on expert for marketing automation systems and the connective tissue between Marketing, Sales, and RevOps.
If you love experimenting, analyzing performance, refining audience journeys, and building scalable demand engines, we want to talk to you.
Responsibilities
Demand Generation & Revenue Growth
● Build, launch, and optimize integrated marketing campaigns that generate qualified leads and support enterprise pipeline goals.
● Develop multi-channel programs, including events, webinars, ABM, outbound sequences, digital advertising, and content syndication, to drive engagement and conversion.
● Partner closely with Sales to align campaigns with target accounts, opportunity stages, and revenue objectives.
● Manage agencies and channel partners to ensure coordinated execution and measurable impact.
Sales Alignment, Rules of Engagement & Handoff Protocols
● Work closely with Sales leadership to define, maintain, and evolve rules of engagement, including lead routing logic, qualification criteria, MQL/SQL definitions, and follow-up expectations.
● Collaborate with SDR/BDR teams to ensure clean, timely, and actionable handoffs that increase speed to lead, response rates, and conversion.
● Maintain shared dashboards and communication rhythms to ensure Marketing and Sales are aligned on priorities, pipeline progression, and account engagement.
● Diagnose gaps in the marketing/sales/revenue flow and implement improvements across process, tooling, and messaging.
Account-Based Marketing
● Own 1:Many and 1:Few ABM strategy, including segmentation, outreach orchestration, personalization, and measurement.
● Maintain real-time visibility into account lists (cold/warm/hot), opportunity status, buying committees, and behavioral signals.
● Identify themes and insights from active opportunities and use them to shape messaging, offers, and campaign direction.
Lifecycle & Nurture Marketing
● Design and operate nurture journeys that move prospects from awareness to MQL to SQL, and support customer re-engagement and expansion.
● Build persona-based and stage-based lifecycle programs that improve relevance, accelerate sales cycles, and boost conversion rates.
● Continuously refine nurture paths through A/B testing, scoring improvements, workflow optimization, and behavioral insights.
Marketing Automation, Operations & Systems Excellence
● Serve as a hands-on expert in HubSpot(or similar marketing automation platforms), owning campaign setup, workflows, nurture logic, scoring models, email operations, and reporting.
● Ensure flawless data hygiene, lead routing, attribution, and automation across MAP platforms and Salesforce.
● Partner with Revenue Operations on lead flow, routing rules, field mappings, and campaign influence models.
● Manage email marketing, segmentation, list building, and deliverability best practices.
Performance Analysis & Optimization
● Own weekly reporting on campaign performance, funnel health, and ROI; translate insights into strategic recommendations.
● Experiment aggressively, optimizing channels, creative, audience targeting, and spend to improve lead quality and cost efficiency.
● Deliver dashboards and insights to key stakeholders across Marketing, Sales, and the executive team.
Additional Duties
● Collaborate with content, creative, and field marketing teams to bring campaigns to life.
● Introduce operational improvements to scale demand generation efforts efficiently.
● Perform other responsibilities as required.
Requirements
● 5+ years in B2B SaaS enterprise demand generation, with demonstrated impact on pipeline and revenue.
● Strong background in lifecycle marketing and multistage nurture programs.
● Hands-on, advanced expertise with HubSpot, Pardot, or Marketo, and deep experience working in Salesforce.
● Strong understanding of rules of engagement, lead qualification, routing, and sales handoff processes.
● Creative and analytical thinker who develops campaigns that stand out, and knows how to measure success.
● Excellent copywriting and the ability to simplify complex technology for enterprise buyers.
● Experience guiding paid media strategy and managing agency partners.
● Bachelor’s degree in Marketing, Business, Communications, English, or related field.
The Interview Process
- Recruiter interview with a Talent Acquisition Specialist
- Interview with VP, B2B Marketing & Demand Generation
- Case Presentation
- Final interview with our CMO
Pay and Benefits (USA)
- Expected base salary range $125,000 - $150,000. +. Total starting compensation will be determined based on all lawful criteria, Company policy and best practices.
- Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan.
- Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
- Holidays: The company observes ten (10) paid holidays per calendar year.
- Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
- Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
- Education, Learning & Development: We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.
Local Candidates Strongly Preferred No Visa Sponsorship Principals only – no Agencies or calls please
