Description
Job Summary:
The Marketing Operations Manager will work closely with the marketing team in inventory management, marketing analytics, training, and branding.
Requirements
Inventory Management:
- Coordinate with internal departments to ensure timely procurement and distribution of marketing materials.
- Work with vendors to produce new marketing materials, ensuring adequate brand alignment, quality, and pricing.
- Design business cards for employees as needed and coordinate ordering with internal teams.
Marketing Analytics:
- Analyze marketing data to identify trends, measure campaign effectiveness, and provide insights for future marketing strategies.
- Develop, maintain, and distribute regular marketing reports and dashboards, including:
- Monthly reports per facility for shareholders, facility teams, and the board
- Quarterly reports per facility for Facility Administrators, Medical Directors, and Operations Coordinators
- Collaborate with other departments to integrate marketing data into company-wide analytics efforts.
- Participate in ongoing efforts with the external development team to automate reporting within the Portal, including correction of referral sources and development of reporting requirements.
Competitive Analysis & Market Research:
- Work with internal and external teams to provide facility-specific requirements for lead list development for new facilities.
- Produce executive summaries for new facilities.
- Create and maintain competitive landscape charts and geographic maps for areas surrounding each facility.
- Conduct market research to identify appropriate zip codes for lead lists, boosted social media posts, and paid advertising, as well as optimal billboard placement relative to competitors and facility locations.
Safety Training Management:
- Maintain the CPR Instructor Guide, ensuring alignment with current American Heart Association (AHA) guidelines.
- Recruit qualified CPR candidates in collaboration with Human Resources.
- Maintain quality control of trainers’ certifications and performance.
- Coordinate CPR Instructor training for the marketing team and CPR instructors.
- Track the number of classes taught by each instructor on a quarterly basis, ensuring non-marketing instructors meet required teaching thresholds.
- Ensure classes are being properly tracked in the Safety Trainings Portal, collaborating with development team to make updates as necessary.
- Establish new community Safety Training programs aside from CPR in collaboration with instructors.
- Track the number of classes taught by each instructor on a quarterly basis, ensuring non-marketing instructors meet required teaching thresholds.
Community Outreach Coordinator Support:
- Provide support to Community Outreach Coordinators (OCs) related to Zoho CRM and other marketing tools.
- Create, maintain, and update onboarding guides and training materials in alignment with company guidelines and Human Resource policies.
- Maintain awareness of team events and initiatives to assess quality, consistency, and effectiveness.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Strong analytical and problem-solving skills.
- This role requires attention to detail and will require attentive consideration on how to approach each responsibility.
Education and Experience:
- Preferred: Degree in Communications or Marketing adjacent field.
- Experience working in an office, and good understanding of Microsoft Suite and G-Suite.
- Customer services and/or sales experience.
- One year of related work experience
Additional Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
- All employees of Ally are responsible for complying with all privacy and security laws and internal policies and procedures. You will play an active role in protecting the company's sensitive data and ensuring that our patient's information is treated with the utmost care and confidence. You are responsible for reporting any concerns or infractions that you become aware of so that the company may appropriately address them.
- You are responsible for protecting the credentials provided to you to access Company (and customer, where applicable) networks, systems, and data.
- You are responsible for maintaining the confidentiality of all Ally and customer data to which you are granted access. Any suspected compromises of Ally proprietary data or customer data must be reported to Management immediately.
- You will adhere to the Company’s Information Security Policy and Procedures and support standard operating procedures to protect Company systems and data.
- You will alert management immediately with any expected system or data compromises and/or system failure impacting the security, confidentiality, availability, and integrity of Ally Medical and customer data.
- You will be required to attend an annual Information Security Awareness Training.
