Job Title:
Product Marketing Specialist
Department:
Product Management - LED
Reporting to:
Head of Product Management
Location:
Head Office
The role:
Supporting new product launches within the LED Lighting Division, the Product Marketing Specialist plays a key role in liaising between the Product Management, Sales, Marketing, and Purchasing departments. Working closely with the Product Managers (PMs) you will assist in taking products through the project management process to launch, particularly focusing on the important marketing element of product launches. The key function of this role is to ensure that content including product packaging, point-of-sale material, brochures, web data, and product imagery is delivered in a timely manner to ensure on-time product launches.
Main Job Responsibilities:
- Manage new product introduction and launch process flow using Wrike, recommending any process improvements to marketing specific elements
- Liaison between departments to ensure all project tasks are completed on time, expediting where possible
- Interfacing between Product Management and Marketing to enable: Point-of-sale specification and delivery with marketing team (UK or China), Delivery of product imagery with marketing team, Managing product information on website through web team. Delivery of launch materials with design team, Delivery of banners, price lists, and catalogues with marketing team.
- Collaborating with other PM team members on delivery of packaging and instructions for products
- Attend kick-off meetings with the marketing team to enable smooth product launch processes
- Participate in launch planning with Product Managers prior to arrival of products
- Communication with all departments about product launches and arrival of stock ready for launch
Skills Required:
- A relevant degree-level qualification or the equivalent, supported by work experience gained in a product launch environment focusing on marketing and product development. Experience in the LED lighting market will be particularly desirable.
- Close attention to detail (numeric and written) with an appetite for delivering against deadlines, and a high level of organisational skill
- Project management or delivery experience, with excellent organisational, planning and time management skills
- High level of IT literacy, with keen knowledge of Excel and comfortable with manipulating data
- A high level of English language proficiency, comfortable with writing and reading technical language and descriptive text
- An outgoing and confident personality, with excellent teamwork skills
- Working across teams and building positive relationships at all levels. Taking on responsibility, showing strong initiative
The Company: Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe. Integral Memory Division: The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability. Integral LED Lighting Division: From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market. Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.
