Paid Search Executive
Paid Search Executive – Digital Marketing
Location: Greenford | Department: Digital Marketing | Reports to: Global Search Marketing Manager
We’re looking for a results-driven and analytical Paid Search Executive to join our Digital Marketing team during an exciting period of transformation and growth. Reporting to the Global Search Marketing Manager, you’ll play a vital role in the day-to-day management and optimisation of our paid search campaigns, our largest and fastest-growing channel.
Following a recent move to bring all paid media activity in-house, we’ve already seen exceptional performance gains and are now focused on scaling further. This is an opportunity to make a meaningful impact in a high-growth environment, working on global campaigns across the US, APAC, UK, and EU.
You’ll support the end-to-end execution of Paid Search and YouTube campaigns, working closely with the Paid Social, ECOM and wider marketing teams. With a strong eye for numbers and strategic thinking, you’ll interpret campaign data into actionable insights to drive performance, efficiency, and growth of our DTC proposition.
This is more than just a role, it’s a chance to contribute to global product launches, test cutting-edge marketing strategies, and be part of a fast-paced, entrepreneurial culture where your ideas and execution will shape the brand’s digital future.
Key Responsibilities
- Execute and optimise paid search campaigns using tools such as Google Ads, Search Ads 360, and Squared.IO to deliver on budget and KPI targets.
- Conduct daily performance checks and routine maintenance to ensure campaigns run efficiently and effectively.
- Develop compelling, brand-aligned ad copy in line with our evolving brand platform – Life Unfolded.
- Collaborate with the Paid Social team to support full-funnel, cross-platform strategies and asset sharing.
- Work alongside our Data Analyst to identify performance trends and growth opportunities through data analysis and insight generation.
- Contribute to the testing and development roadmap by trialling new strategies and initiatives across multiple markets.
- Support strategic planning and innovation efforts aimed at improving account performance and scalability.
- Perform regular campaign audits, A/B testing, and ad experiments to drive continual improvement.
- Assist with the optimisation and maintenance of Google Merchant Center stores and test feed-based strategies.
- Collaborate with the CRM team to refine and test audience targeting approaches to enhance efficiency and effectiveness.
- Maintain a proactive, insight-driven approach to ad copy and landing page testing with the goal of increasing conversion rates.
- Utilise tools such as Squared.IO to optimise our accounts through strategic changes and optimisations and using a new platform, Motion, to review YouTube creative performance and report on outcomes.
What We’re Looking For
- Hands-on experience managing campaigns in Google Ads and Search Ads 360.
- Experience with YouTube, Discovery, Smart Shopping, and Performance Max (PMAX) campaigns is a strong plus.
- Demonstrated ability to build, launch, and optimise search campaigns with a focus on measurable outcomes.
- Solid understanding of audience targeting, both in-platform and via first-party data.
- Strong analytical mindset, with the ability to translate data into strategic actions.
- A self-starter with a commercial mindset and a proactive approach to problem-solving.
- Familiarity with tools such as Motion, Squared.IO, Google Tag Manager, and Google Merchant Center is advantageous.
