Overview
Haymarket is a successful international specialist media company. We have over 60 market-leading brands in consumer and B2B markets across the UK, US, Asia, India, Netherlands and Germany, connecting people and communities across digital, print, ftiesvals, awards, conferences, and exhibitions.
As a global business operating in diverse markets, we are inherently multicultural and we are committed to attracting, developing and retaining talent that reflects the communities we serve. We equally recognise our broader responsibility to society as a whole and use our power and influence to drive diversity, equity and inclusion within our markets.
This role will oversee all aspects of marketing for Haymarket’s Marketing Communications’ paid content portfolio and Business Media’s events products.
The primary objective of the role is to achieve annual revenue and profit targets in a sustainable way by leading and developing these marketing teams, ensuring that their output meets the specific commercial targets of the business through world-class marketing.
The role requires someone with demonstrable knowledge of growing and developing B2B corporate licence first subscriptions.
** The interview process is anticipated to commence in January 2026
Responsibilities
Key Responsibilities/ Duties:
- To ensure that you achieve, as a minimum, Marketing Communications’ and Business Media’s events annual marketing-driven revenue budgets, if not exceed them
- To develop an annual Marketing Plan for our license-first paid content business and multi-format live event operations. This should include Objectives, Strategy, Plan and KPIs, which align with key stakeholders’ business requirements, then ensure the marketing team delivers against it
- Manage the creation and revision of annual paid content budgets and forecasts, which include market report and amortised subscription revenues, while supporting the Director of Events to produce her annual budget and forecasts. You will be the single point of contact between the finance team and the Managing Director of HMC with regards to month-end and year-end paid content revenue and promotional budgets
- Work closely with the Marcoms paid content Commercial Director and their sales team to grow corporate licence-based revenues for the division. Ensure they are supported with a regular supply of high-quality sales-ready leads that are effectively measured and tracked
- To ensure that the marketing strategy for each brand is well articulated and supports the overall commercial objectives. These include paid content revenue growth, and YOY increases in live event volumes and yield targets for all event revenue types such as forum delegate attendees, award entries and dinner places, and conference and exhibition delegates
- To oversee, advise on, and evaluate the tactical marketing activity of all brands, ensuring that the brands are effectively promoted and managed through activity that delivers ROI
- To analyse key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and buying trends to formulate actionable insights for the marketing team
- To be accountable for building a content marketing strategy across all brands that supports Marketing Communications’ paid content and Business Media’s live event revenue strategies
- To lead the development of data-driven marketing strategies. Working in partnership with Marketing Operations, devise and deliver a strategy and pathway for data as it pertains to the requirements of the marketing function including, but not limited to, developing programmes for lead generation, lead nurturing and lead scoring
- Identify new revenue opportunities and provide actionable plans to the wider team, ensuring these projects/plans are data informed and draw insight from an in-depth understanding of our audiences’ needs
- To be the senior marketing voice of Marketing Communications’ brand portfolio, championing the development and growth of the marketing function and increasing the overall impact of marketing within the business
- To effectively manage the resource for the paid content and live events marketing teams in terms of skills, expertise and experience
- Promote a culture of high-performance with a focus on successful outcomes and meeting annual marketing KPIs such as paid subscriber engagement, prospect engagement and licence yields (Golden KPIs)
- Develop your team by providing regular feedback, coaching and training, and proactively addressing any performance concerns
Skills / Experience / Knowledge / Minimum Criteria
Key skills required
- Strategic and commercial marketing experience in a high-value B2B media environment with well-developed business acumen
- Demonstrable experience in delivering corporate license-based paid content revenue growth and YOY increases in live event revenues, volumes and yields, across all B2B event formats (forums, awards, conferences and exhibitions)
- Strategic understanding of the organisation’s key drivers, with the ability to develop plans and adjust to multiple external factors
- Innovative, with the ability to demonstrate new thinking in strategy and execution, while managing rapid change as we reshape our ways of working
- Expertise across all tactical marketing elements with a deep understanding of how results are delivered across multiple channels, particularly with digital marketing techniques
- Experience of optimising and modelling data to support marketing activity effectively
- Strong leadership with the ability to support a diverse team responsible for multiple brands with limited budgets
- Highly developed interpersonal and communications skills with an ability to manage multiple stakeholders, including editorial and sales in a matrixed environment
- The ability to think creatively about problems and provide innovative solutions with a clear understanding of best practice and what good looks like
- Ability to interact effectively at all levels, but especially at senior level, with a voice that is heard and respected
- Proficiency in optimising return on marketing budgets
Applicants must have the right to work in the UK— we are unable to provide visa sponsorship.
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
Why work with us?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
More about working for Haymarket
Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.
Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
