Digital Growth Lead - DTC Marketing

NewVine Employment Group • Full-time • Remote (Miami, Florida, United States) • $115,000 - $130,000 / year • 3d ago

Are you passionate about driving digital sales and delivering exceptional customer experiences online? Join our growth-focused team as our new Digital Growth Lead where you’ll lead data-driven strategy and execution to maximise ecommerce performance, customer acquisition, and retention.

About Us

We are a trailblazer in the hemp industry, celebrated for innovation, product quality, and a customer-first ethos. As we expand our online presence, we seek ambitious digital marketers eager to help us achieve outstanding ecommerce outcomes and long-term brand loyalty.

Role Overview

The Digital Growth Lead is responsible for developing, implementing, and optimising digital campaigns across multiple online channels. This person will elevate our e-commerce strategy, harnessing analytics and CRM tools to drive customer acquisition, engagement, and retention.

Key Responsibilities

Develop and manage Email and SMS automation flows within platforms like Klaviyo, HubSpot, and Yotpo, including meticulous segmentation, list hygiene, and compliance adherence (e.g., TCPA/CAN-SPAM), and distinct strategies for B2B outreach and DTC customer retention.
Lead the comprehensive Social Media strategy and execution, encompassing content planning, daily posting, active community management, basic content creation, and coordination of influencer and affiliate marketing campaigns.
Own the Digital Analytics and Reporting function, creating and maintaining performance dashboards, defining key performance indicators (KPIs), and delivering high-value monthly insights to guide strategic decision-making.
Execute timely Shopify updates and ensure Product Detail Page accuracy for all multi-brand assets, managing the digital execution of product launches through efficient use of established templates and creative briefs.
Manage the creation and updating of essential Distributor Assets and Distributor Menus, utilizing a streamlined process of batch templating for easy content production and efficient hand-off to the sales team.

Requirements

Based in Florida, USA.
Degree in Marketing, Business, or Digital Media.
7+ years of experience in direct-to-consumer (DTC) marketing or e-commerce digital marketing roles.
Experience in wellness, supplement, or functional beverage industries.
Proven solo builder of Klaviyo flows, driving ROI + social channels with strong growth through creative strategies.
Experience with SEO/SEM, CRM, email/lifecycle marketing, and conversion rate optimisation (CRO).
Strong automation experience (n8n, Zapier, Make, AI tools)

Compensation & Schedule

Based in Florida, USA
9AM - 5PM (EST), Monday to Friday
Salary: $115,000 - $130,000 per year
+ 10% bonus on email revenue + social growth metrics

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