Position Summary
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
Role and Responsibilities
The Samsung Home Entertainment (HE) Division is seeking a visionary, highly strategic and results-driven Senior Director of Paid Media and Partnerships to lead the holistic paid media ecosystem across national, retail, and performance channels, while driving strategic brand and commercial partnerships. This leader will build and execute integrated strategies that connect Samsung’s brand moments to consumer purchase intent – maximizing efficiency, performance, and brand equity across every stage of the funnel.
Overall Responsibilities
- Lead the Paid Media and Partnerships team, driving strategy, planning, measurement, and reporting.
- Develop a holistic paid media strategy across National, Retail, and Performance Media to maximize sales both nationally, at strategic retail partners, and at Samsung.com
- Build out a comprehensive partnerships strategy that embed Samsung Home Entertainment in culture, fuel consumer passions, and deliver against joint objectives
- Collaborate with Executive Leadership, Integrated Marketing, Product Marketing, Global Marketing and other stakeholders.
- Leverage advanced measurement tools, including MMM, MTA, and media analytics to maximize incremental ROAS and optimize media in real time.
National Media Responsibilities
Media Strategy and Planning:
- Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division’s business objectives, national sales goals, and brand health goals.
- Identify and reach target audiences, leveraging first-party and partner data to optimize campaigns.
- Test innovative approaches to engage consumers and oversee budget allocation across channels.
Channel Management:
- Oversee paid media campaigns across all channels, including traditional Broadcast/Cable, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, and Search.
- Stay up to date on emerging media channels and technologies.
Campaign Planning & Optimization:
- Plan, test, and execute campaigns, ensuring timely delivery and adherence to brand guidelines.
- Optimize campaigns in real time based on performance data, adjusting targeting, creatives, and bidding strategies.
Retail Media Responsibilities
Retail Media Strategy Development:
- Develop comprehensive strategy aligning retail media efforts with national and performance media
- Leverage research and MMM learnings to maximize sales nationally and at key retail partners.
- Build relationships with retail media platforms (e.g., Best Buy Ads, Amazon Advertising).
- Integrate retail media into holistic media planning to maximize efficiency across channels
- Ensure retail media efforts are synched with in-store marketing strategies to create a seamless shopping experience
Performance Media Responsibilities
Performance Media Strategy Development:
- Develop strategies to maximize qualified traffic and sales on Samsung.com.
- Oversee campaigns across Paid Search (SEM, PMax, PLA, etc.), Social, and Display.
- Leverage advanced data capabilities to target high-propensity audiences and maximize conversion
Campaign Planning & Optimization:
- Optimize campaigns based on performance data.
- Collaborate with Ecomm and Corporate Marketing teams to align on s.com performance targets.
- Leverage advanced data capabilities to target high-propensity audiences and maximize conversion
- Provide weekly performance updates and optimization recommendations
Partnerships Responsibilities
Strategy and Planning:
- Develop insights-based partnership marketing strategies aligned with business objectives.
- Build master partnership framework to strategically meet the short- and mid-term needs of the business
- Collaborate with the global partnerships team to assess and build partnerships that will work locally
Partnership Marketing Development:
- Identify and nurture relationships with potential brand partners.
- Negotiate and secure partnerships that will embed Samsung in culture and drive marketing efficiency.
- Lead breakthrough partner marketing initiatives to maximize engagement and sales.
- Collaborate with cross-functional teams for seamless integration of initiatives.
- Work with partnership marketing teams across divisions to uncover opportunities to lean on the broader Samsung organization to win more value from marketing partners
Program Management and Measurement:
- Manage existing partnerships to ensure alignment with business goals.
- Maintain ongoing partnership activity with studio, brand, and marketing partners to secure a constant stream of current video, static, and audio assets to be leveraged in advertising and marketing
- Develop and deliver partnership performance reporting to inform future partnership decisions.
General Responsibilities
- Create, manage, and adjust media budgets, allocating spend across national, retail, and performance marketing to maximize sales
- Build and manage relationships with external vendors and agencies.
- Evaluate agencies based on expertise, performance, and cost-effectiveness.
- Establish KPIs aligned to business objectives and continuously measure campaign performance
- Oversee the MMM, MTA, and advanced analytics tools to track campaign performance, inform budget allocation decisions, optimize performance, and report to the business
- Monitor and analyze competitors' strategies to ensure plans will cut through in market
- Follow internal practices for finance, regulatory compliance, data security, privacy in all operations
- Mitigate risks associated with ad fraud, brand safety, and data privacy
Skills and Qualifications
Minimum Qualifications
- 14 years of related experience with a Bachelor's degree, or 12 years with a Master's degree, or a PhD with 9 years of experience.
- Expertise in media management, partnership development, and campaign management.
- Strong communication skills and proficiency in Microsoft Office tools.
- Data-driven approach to decision-making.
- The salary range for this role is expected to be between $240,000 and $296,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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