About the Role
We’re looking for a forward-thinking Manager of Content Strategy & SEO/AEO to lead our organic visibility across traditional search engines and emerging AI-driven discovery platforms. This role sits at the intersection of SEO, content strategy, and AI-first search. You’ll shape our search and answer ecosystem presence, optimizing for both traditional search engines and emerging generative and conversational platforms.
This is a strategic role, ideal for someone who understands both the fundamentals of SEO and the rapidly evolving world of AEO/GEO. You’ll use data, structured content, and modern optimization frameworks to drive qualified traffic and high-intent leads from non-paid sources.
You will lead strategy, create exceptional briefs, partner with writers, and guide development teams on structure, schema, and site architecture.
What You’ll Lead
Organic Growth & AI-Driven Discoverability
- Build and execute a unified strategy across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
Strategic Content Planning
- Develop highly detailed, data-backed content briefs for writers and editors.
- Define the topics that matter, the structure they need, and the schema that supports them.
- Build robust editorial calendars tied to demand signals for each travel vertical.
Optimization & Metadata Excellence
- Lead keyword, topic, and intent research with both SEO tools and AI.
- Write strategic meta titles, meta descriptions, and structured data to improve rankings, CTR, and answer box visibility.
Site Architecture & Internal Linking
- Partner with UX and development to optimize site structure, URL frameworks, navigation, and internal linking for topical authority.
Data Analysis & Insights
- Own dashboarding and performance reporting using SEMrush, GA4, GSC, Looker Studio, and Amplitude.
- Provide monthly “so what” insights that translate data into clear business outcomes.
Cross-Functional Collaboration
- Work closely with content, development, UX, data, and creative teams.
- Guide writers with briefs, support dev with schema and structure, and align priorities across the organization.
What success looks like
- Growth in organic traffic (sessions and share of total visits)
- Increase in qualified leads from non-paid channels
- Improvement in organic CTR and keyword visibility across key categories
- Authority and visibility in AI-driven search results (AEO/GEO impact)
- Content production velocity and optimization quality (brief-to-live efficiency)
Qualifications
- 7+ years of hands-on Content and SEO experience (AEO/GEO exposure preferred)
- Bachelor’s degree in content, marketing, business, or a related discipline
- Proven track record of growing organic traffic and lead generation
- Experience using tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics, or similar
- Familiarity with schema markup, page experience signals, and content modeling.
- Strong writing and editing skills, especially for metadata, briefs, and strategic content direction.
- Comfortable presenting performance results and strategic recommendations to stakeholders.
