Senior Growth Marketing Analyst

Formlabs • Full-time • Somerville, Massachusetts, United States • $95,000 - $155,000 / year • 1w ago

To reinvent an industry, you need to build the best team. At Formlabs, we bring groundbreaking professional 3D printers to the desktops of designers, engineers, researchers, and others worldwide. We're looking for a Growth Marketing Analyst to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

About the Role: As the SeniorGrowth Marketing Analyst, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value.

The Role:

Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
Design programs for key stages of the customer journey
Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product
Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue

What We’re Looking For:

8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
Strong analytical or technical skills
Strong ability to interpret data and translate insights into actionable marketing strategies.
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
A creative mindset with a passion for designing innovative customer campaigns.
A deep understanding of customer needs and a passion for creating exceptional experiences.
Strong bias for action and ability to execute quickly
Strong curiosity about our customer base, product, and technology
Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
Experience with AEO/SEO and technical optimization of website (including light web development)
Experience with CRO (Conversion rate optimization) in B2B setting

Why Join Us?

Be part of an innovative company at the forefront of the 3D printing industry.
Collaborate with a team of passionate, driven professionals in a fast-paced environment.
Enjoy a culture that values creativity, learning, and delivering excellence.

Compensation:

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. The base pay range for this role is between $95,000 and $155,000, and your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

Our Benefits & Perks:

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.