Social Media & Pr Coordinator (Tik Tok)
Reports To: Social Media & Pr Director
Status: Non-Exempt
Summary
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.
At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.
Our vision is to offer everyone a piece of the American spirit – one handshake at a time.
The Social Media & PR Coordinator is responsible for working closely with the Social Media/PR and Marketing teams to provide digital support for Boot Barn Inc. and exclusive brands via social media. The ideal candidate will understand social media platforms, marketing strategy and possess excellent written and verbal communication skills, and will support and collaborate with key Marketing leaders and team members.
Essential Duties and Responsibilities
- TikTok Community Management – Monitor and engage with comments, direct messages, and audience interactions on TikTok, partnering closely with the Customer Service team to ensure timely and brand-aligned responses. Maintain the TikTok-focused communications inbox.
- TikTok LIVE Hosting – Host frequent TikTok LIVE events to engage audiences in real time, highlight products, drive conversions, and build a consistent on-platform presence.
- TikTok Live Backend — providing support to internal teams in product pull processes and other backend operations
- Event Livestream Support – Act as an on-camera host during pop-up events, capturing live TikTok content, interacting with guests, and driving on-site engagement through TikTok features.
- Influencer Program Expansion (TikTok-first) – Support growth of the TikTok influencer network by identifying creators, pitching collaborations, managing contracts and payments, coordinating PR shipments, organizing content assets, and assisting in contests/sweepstakes execution.
- TikTok Strategy Execution – Implement TikTok-specific content strategies for the Boot Barn family of brands, ensuring alignment with brand voice, trends, and platform best practices.
- TikTok Content Creation and Editing – Create or assist in developing and editing TikTok content, including product features, trend-based videos, and community-driven formats.
- TikTok Performance Reporting – Prepare regular TikTok analytics reports, highlighting content performance, growth insights, and opportunities for optimization across all brand accounts.
- Trend Research & Campaign Development – Research emerging TikTok trends, sounds, formats, and competitor activity. Assist in developing TikTok-driven PR/social campaigns to support brand initiatives, product launches, traffic, and overall visibility.
- Administrative Support – Provide general administrative support to the Social Media, PR, and Marketing teams, with a focus on TikTok execution needs.
- Sample & Shipment Coordination – Support the social media team with handling samples and shipping merchandise for TikTok content and influencer collaborations.
- Trend Monitoring – Stay fully up-to-date on TikTok trends, features, updates, and best practices.
- Pinterest & Secondary Social Tasks – Maintain Pinterest boards and support campaign launches as needed; provide support on secondary social channels when required.
- Professionalism & Standards – Demonstrate high-quality work, consistent attendance, and a polished on-camera presence; maintain professionalism in all communication and team interactions.
- Compliance – Adhere to all company policies as well as local, state, and federal regulations.
- Demonstrates high level of quality work, attendance and appearance.
- Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
- Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
- Performs any other duties that may be assigned by management.
Qualifications
Qualifications
- Outgoing, confident, and comfortable speaking on camera
- Prior livestreaming, hosting, or sales experience preferred
- Bachelor’s degree in Marketing, Advertising, Communications or related field required
- Demonstrates proficiency on all social media platforms (Tik Tok, Instagram, Pinterest, Twitter, Facebook, YouTube etc.)
- Demonstrates ability to follow direction and execute tasks with accuracy and efficiency
- Possess outstanding written and oral communication skills
- Extremely organized, detail-oriented and familiar with Google Sheets, Excel, etc.
Competencies
- Customer Centric/Sales Driven – Assesses customer experience within the store and promotes a culture of customer engagement. Is attentive to customers and understands their needs, offers products that are aligned with the consumers’ expectations. Continually searches for ways to improve customer service.
- Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
- Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.
Boot Barn Benefits & Additional Compensation Opportunities
- Competitive hourly rate.
- Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
- Paid Time Off plan for year-round Boot Barn Partners.**
- Medical, Dental, Vision and Life Insurance.**
- 401(k) plan with generous company matching.
- Flexible schedules and work/life balance.
- Opportunities for growth at every level – we are opening 50+ new stores each year.
**For eligible Boot Barn Partners
Pay Range: $25.00 - $28.00/Hr*
*compensation varies based on geography, skills, experience, and tenure
Physical Demands
In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.
- Standing, walking and squatting less than fifty percent of the work shift.
- Required to lift, move and carry up to 40 pounds.
- Ability to read, count and write to accurately complete all documentation and reports.
- Must be able to see, hear and speak in order to communicate with partners and customers.
- Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
- Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.
[ ] Sedentary: Limited activity, no lifting, limited walking
[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking
[ ] Moderate: Mostly standing, walking, bending, frequent lifting
[ ] Arduous: Heavy lifting, bending, crawling, climbing
Work Environment
In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.
- The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
- Noise levels are considered moderate.
Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.
Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.
Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.
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