Retention and CRM Specialist

Ritual • Full-time • Remote (Los Angeles, California, United States) • $68,000 - $85,000 / year • 1w ago

About the role

We’re looking for a solution-oriented Retention and CRM Specialist to join our Retention Marketing team. In this role, you will focus on launching and maintaining CRM programs that reduce churn, increase loyalty, and maximize customer lifetime value. Collaboration is critical, working closely with our Brand, Creative, and Digital Product teams to drive brand loyalty and enhance the customer experience.

What you'll do

Support the development and execution of retention strategies across onboarding, engagement, and reactivation to drive retention, lifetime value, repeat purchase rate, and satisfaction
Build, QA, and launch campaigns and automated flows across all CRM channels, including email, SMS, direct mail, and referral
Execute campaigns end-to-end, including creative briefing and feedback, segmentation, personalization, dynamic content, and scheduling
Own the ad hoc marketing calendar, partnering with Brand Management to ideate winning concepts
Act as a strategic partner for cross-functional customer initiatives, including product launches, subscriber experience improvements, and the launch of a loyalty program
Use analytics tools to assess campaign performance across key engagement and retention KPIs and share insights broadly to support optimization and roadmap planning
Set-up and execute A/B and multivariate testing across subject lines, messaging content, timing, offers, and channels to refine messaging and improve business outcomes

Who you are

Analytical and Detail-Oriented: You enjoy working with numbers to uncover trends and have excellent QA skills.
Inclusive Partner: You thrive in a dynamic, cross-functional environment and value building open, respectful relationships.
Curious Thinker and Growth-Oriented: You look for ways to improve processes and enjoy learning new approaches.
Resilient and Solutions-focused: You are proactive, comfortable supporting multiple projects, and take initiative to propose improvements.
Customer-Centric: You prioritize the needs and experiences of our customers. You use empathy and insight to guide your work.

What you'll need

CRM experience: 2-4 years of CRM, retention, or lifecycle role in retail, consumer products, or e-commerce. Subscription experience preferred.
Functional expertise: Deep understanding of industry best practices, including A/B testing frameworks, contact strategies, targeting and segmentation, and retention KPIs.
Technical acumen: Hands on experience in ESPs (Iterable or Klaviyo preferred) and proficiency with BI Tools (Omni or Looker). Familiarity with direct mail or referral platforms is a plus.
Communication: Clear and concise in both written and verbal communication.

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways. #LI-Remote

Compensation

Pay Range: $68,000 - $85,000

Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

What We Offer

Health & Wellness

Medical, Dental, Vision, and Life Insurance
Healthcare & Dependent Care FSA
Mental health support via Talkspace
Pet insurance discount
10 Wellness Days per Year (Final Friday of every month)
Free Ritual subscription during your tenure
Annual Wellness Stipend
Monthly wellness activities

Financial & Career Support

401(k) Match (up to 4%)
Equity participation through stock options
Monthly Technology Stipend
New Hire Work From Home Stipend

Family & Flexibility

5 months of gender-neutral parental leave for eligible team members
Flex Time for birthing parents
Family Planning via Maven Clinic
Monthly Childcare Allowance

Time Off

Unlimited PTO (with a 10-day minimum to recharge)
11 Paid Company Holidays
Additional company time off for holidays that fall around a weekend
Winter Break (Christmas - New Years)
Holiday Diversity Policy
2 Days to volunteer (Days of Action)
Focus Fridays for self-development and deep work

Apply

Stand Out

Build Your Marketing Profile

Apply to jobs, unlock personalized alerts, and showcase your experience to top employers.

Create Your Profile →

Related Jobs

CRM Manager

Director, Global CRM

CRM Audience Manager

Lifecycle and Email Marketing Manager

Manager, CRM

Build Your Marketing Profile

Jobs by Location

Jobs by Work Type

Jobs by Specialty

More