Social Media Creative Strategist

Buyerlink • Full-time • Walnut Creek, California, United States • $75,000 - $90,000 / year • 2w ago

About the company: Buyerlink is a leading technology platform powering an ecosystem of marketplaces. We operate across multiple industries and enable businesses to reach in-market, geo-targeted consumer demand at scale. In short, our unique platform connects buyers with new customers in milliseconds, perfectly matching buyer opportunity with consumer intent. Job Summary: We are seeking a social-first creative producer to lead the development and delivery of platform-native content across our family of brands. This role blends creative thinking with disciplined execution. You will shape concepts from early idea to final post, turning direction into concise creative briefs, coordinating with designers, writers, editors, and UGC partners, and editing short-form video as a core part of the process. You will manage the content calendar for all brands, direct the publishing rhythm across platforms, and stay close to performance signals so each new round of content builds on what resonates. The ideal candidate brings creative ingenuity, a sharp audience pulse, and the ability to keep multiple content streams moving with coherence and momentum

This is a 100% in-office - right here in Walnut Creek What you’ll do:

Content production: Produce platform-native content across our family of brands, including short-form video, graphics, and social assets. Shape ideas into strong creative executions and maintain a consistent flow of high-quality work that reflects each brand’s voice and priorities.

Creative execution: Develop clear creative briefs that articulate concept, hook, tone, and visual direction. Work with designers, writers, editors, and UGC creators through each stage of production, and edit short-form video directly when it supports speed and quality.

Concepting and ideation: Bring forward original concepts grounded in platform behavior, cultural moments, and audience insight. Contribute fresh thinking during brainstorms, explore new angles on existing themes, and translate strategic direction into creative opportunities.

Content management: Maintain the content calendar for all brands, ensuring that upcoming work is planned, organized, and aligned with brand initiatives. Oversee publishing across platforms, refine captions, and manage the rhythm of posts to keep channels active and intentional.

Collaboration and workflow: Coordinate with cross-functional partners to keep projects moving from idea to final delivery. Communicate expectations clearly, remove barriers, and ensure that creative teams have what they need to produce at pace across multiple brands.

Trend and performance awareness: Stay tuned to platform trends, emerging formats, and audience behavior. Track performance across channels, analyze what drives engagement and retention, and surface insights that inform upcoming briefs and creative decisions.

What makes you qualified:

You have strong creative instincts and a clear understanding of platform-native content across Instagram, Facebook, TikTok, LinkedIn, X and others.
You can turn ideas into structured briefs that teams can execute with confidence.
You are comfortable originating UGC concepts and coordinating UGC contributors, including leveraging paid actors if necessary.
You edit short-form video with skill and are comfortable with video editing tools.
You are organized and capable of managing multiple content streams at once.
You understand how to interpret performance signals and adjust creative direction thoughtfully.
You bring 5+ years of experience in social content production, creative strategy, or a related field at a company or agency.

Compensation will be determined by factors including knowledge and skills, role-specific qualifications, and experience.

Base Salary: 75-90k USD

Life at Buyerlink:

Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
Join forces with our diverse Global Community and connect with team members from all over the world.
We offer a comprehensive extended health benefits package to ensure your total well-being.
We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.

Who we are

As a fully integrated technology platform, Buyerlink simplifies online marketing, empowering businesses of all sizes to gain access to in-market locally-targeted consumer demand at scale. As a One Planet Group company, we believe that businesses can thrive while making a positive impact on the world. Our values—integrity, innovation, and purpose—are at the core of everything we do. We’re dedicated to fostering an environment where team members feel supported, empowered, and inspired to achieve their goals.

The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.