Digital Marketing Manager

Dalia Research • Full-time • Westlake Village, California, United States • 1w ago

The Opportunity:

PureSpectrum is seeking an enthusiastic self-starter Digital Marketing Manager to join the team. The right candidate for this role is creative, innovative, and thoughtful. You thrive working with others to drive a project to completion and are curious about testing and customer behavior strategies.

The Digital Marketing Manager creates, positions, and launches innovative marketing campaigns and content that drive awareness and preference for our industry-leading products. They work closely with the Brand Experience team to ensure a positive and consistent brand story across every touchpoint. Additionally, they will support a broad range of marketing activities with content development and speaking engagements. This position reports to the Head of Marketing.

This role is hybrid and requires on-site days in our Westlake Village office 4 days per week.

Your Responsibilities:

Lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key targets,including…
- Campaigns for new leads, stagnant deals, new features, etc.
- Product stories to engage audiences
- Sales enablement materials for product usage and feature launches.

Understand and monitor the competitive landscape to write strategic thought leadership and SEO-optimized content to position PureSpectrum as a leader in market research technology.
Collaborate with internal teams to align marketing and product efforts, creating seamless go-to-market (GTM) strategies and support materials.
Ensure optimal sales and marketing website performance, user experience, and security through analytics, technical support, and regular updates.
Monitor and upkeep HubSpot–maintain client email list hygiene, optimize marketing email campaigns and sales seat sequences.
Establish and track key performance indicators to guide data-driven decisions, optimize strategies, and improve campaign performance.
Support the overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success.

Who you are:

3 to 5 years of digital marketing experience
Bachelor’s degree in a related field or equivalent education/professional experience required
Highly detail-oriented and organized. Diligent about precision and ensuring deliverables are completed on time
Thrives in a fast-paced environment and is excellent at multitasking
Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus
Excels in project management and communication. Works collaboratively to build relationships and achieve goals with business partners
Proficiency in Canva and Adobe Suite is required
Proficiency in HubSpot and Zapier is required
Proficiency in LinkedIn Ads, Google Ads & Google Analytics is required
Experience with B2B marketing is a plus
Experience with a CRM system (i.e. Pipedrive and ChurnZero) is a plus

PureSpectrum Benefits:

We offer a modern company culture with flexibility, individuality, creativity, and open communication at all levels of the business. We offer a competitive compensation and benefits package, including 100% employer-paid medical plans, in addition to options of dental, vision, life, Long Term Disability, and AD&D. Other benefits include

Unlimited Time Off
Medical FSA, Dependent Care FSA, and Health Savings Account options
401 (k) plan with company match
Dog Friendly Office
Collaborate Office Space
Team events and celebrations
Hybrid flexibility
Team workout classes at a private training facility
Employees enjoy a casual dress code and a fun atmosphere within a professional team environment.