Las Vegas, Nevada
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
Step into the world of The Cosmopolitan of Las Vegas, where bold ideas meet modern luxury. As our Brand Marketing Manager, you’ll shape the creative energy of the resort, bringing our brand to life through smart strategy, thoughtful storytelling, and unforgettable guest experiences.
The Brand Marketing Manager will oversee the implementation of the brand strategy and marketing plans across the property. This role will also contribute to the strategic planning of growth initiatives and provide reports on campaign performance.
You will play a vital role in our mission to own the guest’s experience and create WOW memories that they will carry with them far beyond their stay with us!
The Day-To-Day:
- Lead the project management, planning, and execution of marketing campaigns and optimize media strategies for the property and its venue partners, overseeing the day-to-day campaign development and working closely with the marketing COEs and operations teams
- Maintain a deep understanding of the property’s verticals, corporate initiatives, business objectives, and marketing/media needs, ensuring full transparency of media campaign activities to property, corporate, and partner teams, proactively identifying opportunities for improvement and optimization
- Conduct regular audits of website and third-party content, identifying and aggregating necessary updates to ensure the website is 100% accurate and up to date
- Negotiate and execute integrated in-market media placements and programmatic digital buys, using audience/behavioral segmentation, retargeting, and sequential messaging to assess the effectiveness of these strategies
- Coordinate internal/external resources and leverage industry insights to execute property, vertical, and corporate campaigns, working with the Brand Marketing team to ensure seamless execution and delivery of campaign assets
The Ideal Candidate:
- Bachelor’s Degree or equivalent education and experience in Communications, Marketing, or Business Management
- Three (3) years of prior relevant experience in Marketing with an emphasis on integrated or digital media
- Knowledge and experience creating and executing strategic marketing campaigns within the Hospitality and/or Gaming/Entertainment industries preferred
- Strong interpersonal skills to adapt to a variety of audiences and cultural backgrounds from mid to upper‐senior Executives
The Perks & Benefits:
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development opportunities through employee programs and network groups
- Free meals in our Cosmopolitan employee dining room
- Free parking on and off-shift at all MGM Resorts properties
- Wellness incentive programs to help you stay healthy physically and mentally
- Access to company hotel, food and beverage, retail, and entertainment discounts
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19457
Are you ready to JOIN THE SHOW? Apply today!
