Job Description:
The Opportunity
We’re looking for a hybrid Product Marketing Manager with a passion for Analyst Relations to help shape how the market understands Workhuman’s innovation, vision, and leadership. This role sits at the unique intersection of product storytelling and industry influence—splitting responsibilities evenly between product marketing for our Human Intelligence™ portfolio and leading Workhuman’s global analyst relations strategy.
You’ll transform product innovation into compelling narratives, support GTM launches, and equip Sales with clear, confident messaging. At the same time, you’ll be the face of Workhuman to top HR tech analysts—building relationships, prepping executives for key evaluations, and elevating our presence in critical industry reports.
If you love translating complex ideas into powerful stories, guiding how Workhuman shows up in the market, and influencing the analysts who shape industry perception, this is a high-impact and highly visible opportunity.
** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office**
**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.
What We Can Offer You
- An opportunity to own a global analyst relations program and shape Workhuman’s standing in Gartner, Forrester, G2, and other major industry evaluations.
- A direct influence on product narrative, messaging, and competitive positioning across the Human Intelligence™ product suite.
- Access to senior leaders, Product teams, and executives, where your insights, reports, and briefings guide strategic decisions.
- A seat at the table for major product launches, category storytelling, and external market messaging.
- Cross-functional partnership with Product, Sales, Creative, Events, and Corporate Comms to bring Workhuman’s point of view to life.
- The ability to shape market perception through thought leadership collaboration, analyst briefing strategies, and category education.
- A high-visibility role where your work directly impacts how customers, analysts, and the industry see Workhuman.
Skills You Will Bring
- 4–6 years of experience in product marketing, analyst relations, communications, or B2B SaaS.
- Background in HR tech or workplace technology (preferred).
- Proven success managing analyst relations programs, briefing analysts, and influencing evaluations (e.g., Gartner MQ, Forrester Wave, G2, PEAK Matrix).
- Strong writer and communicator—able to translate complex product concepts into crisp, compelling stories.
- Ability to work confidently with analysts, executives, and cross-functional partners.
- Familiarity with analyst platforms (Gartner, Forrester, IDC, G2, Everest Group), briefing processes, and research cycles.
- Comfort navigating enterprise sales motions, buyer mindset, and product value propositions.
- Highly organized with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously.
- Strategic thinker with strong market awareness and the ability to synthesize trends into actionable insights.
Achievements
You’ll thrive here if you can show success in areas like:
- Leading analyst relations programs that improved a company’s position in Gartner, Forrester, G2, or similar evaluations.
- Building strong relationships with industry analysts and driving consistent, high-quality interactions.
- Developing product messaging, personas, or value propositions that sharpened GTM execution.
- Creating Sales enablement materials such as pitch decks, battlecards, demo scripts, and objection-handling guides.
- Running structured product launches with clear positioning and differentiated messaging.
- Influencing product roadmap discussions by synthesizing analyst feedback, competitive insights, and customer signals.
- Partnering with Comms, Events, and Product to tell a cohesive story at conferences, briefings, and industry touchpoints.
The base salary range for this position is $100,000–$120,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.
This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.
Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at [email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.
The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:
- We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
- In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
- We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
- There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
- Our core values are Respect, Determination, Innovation and Imagination.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
