About Us
We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.
Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.
Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.
Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.
Purpose of the Role
We're seeking an Affiliate Manager, to scale our affiliate program. You'll own strategy and execution, managing relationships with high-value partners. This role reports to CMO and is critical to our customer acquisition strategy.
Role and Responsibilities
- Develop and execute affiliate campaigns aligned with company growth objectives
- Recruit, onboard, and nurture relationships with Igaming affiliates, streamers, KOLs, and content creators.
- Negotiate partnership terms and commission structures that balance profitability with competitive positioning
- Implement tracking, reporting, and fraud prevention systems to ensure program integrity
- Analyse affiliate performance data and optimise campaigns for ROI
- Manage affiliate marketing budget and forecast revenue contribution
- Collaborate with Product, Tech and Marketing teams to ensure seamless partner experience
- Ensure affiliate compliance across jurisdictions
- Represent Playlink at industry conferences and networking events
Work Experience and Skills
- 3+ years in affiliate marketing, with at least 2 years in crypto gambling or iGaming
- Proven track record of scaling affiliate programs and achieving revenue targets
- Deep understanding of crypto/blockchain technology and cryptocurrency payment flows
- Strong network of existing affiliate relationships in the crypto gambling space
- Experience with affiliate tracking platforms
- Data-driven approach with strong analytical and reporting skills
- Knowledge of compliance requirements across multiple jurisdictions
What Sets You Apart
- Experience working in startup or high-growth environments
- Background in both crypto-native and traditional iGaming affiliates
- Understanding of Web3 community dynamics and influencer marketing
- Track record of building affiliate programs from early stage to maturity
- Comfortable working autonomously while collaborating cross-functionally
