Role Summary We’re looking for a hands-on digital marketing coordinator to be onsite and who will focus on developing and delivering content creation for four restaurant concepts — two full-service, upscale dining and two counter-service — each with strong local followings and distinct brand voices. You’ll plan, create, and post all social content. You’ll shoot Reels/TikToks on site, write engaging copy, manage community engagement, and build each concept’s digital personality to drive reservations, online orders, and brand loyalty.
What You’ll Do
Social Media
- Capture and edit daily short-form content (prep, plating, guest moments)
- Publish posts and maintain content library
- Manage comments and DMs; escalate as needed to the appropriate managers
- Provide fast DM/comment response times
- Track social metrics weekly
- Maintain a content calendar across all four restaurants
- Lead storytelling and partner with general managers and owners for alignment
- Write captions and manage posting schedule
- Manage and share highlights and event posts
- Engage with local creators and influencers
- Maintain brand consistency for each location
Email, SMS marketing and guest journey
- Build and send email campaigns for each concept
- Set up basic automation
- Draft clear, on-brand copy
- Track basic metrics
Loyalty and guest programs
- Support the set-up and execution of loyalty programs
- Coordinate with general managers to promote loyalty benefits across all digital marketing and on-premises channels
- Keeps guest lists, segments and offers organized
- Use the metrics within the programs to build guest journeys
Job Requirements
- 2+ years of digital marketing experience in hospitality or consumer brands
- Proficient in mobile editing
- Attention to detail in spelling and grammar
- Organized with asset management and posting schedules
- Comfortable working evenings/weekends
- Working full-time, on-site in the restaurants is required
