You’re someone who wants to create outcomes that have a real impact on the people of NSW.
You're ready to help shape our narrative. Your expertise will amplify the impact of initiatives, foster public trust and ensure our stakeholders are engaged and empowered by what we do.
In this role, you'll:
Join a team that’s shaping the future of online engagement!
Are you a social media storyteller, strategist, and community builder all in one? Do you thrive in fast-paced environments where your ideas can create real impact for millions? This is your chance to step into a high-profile role where your creativity and expertise will help elevate one of NSW’s most visible public brands.
We’re looking for a Senior Social Media Specialist who lives and breathes content, understands what makes audiences tick, and knows how to turn insight into action. If you’re ready to lead standout social campaigns, grow engaged communities, and make a genuine difference for customers across NSW — we want to hear from you.
What You’ll Be Doing
- End-to-end social media channel management, driving content, optimisation, and growth across key platforms.
- Leading content creation & ideation, including producing engaging video content from concept and scripting to filming and editing.
- Community management that leads with empathy, proactive engagement and a consistent brand voice.
- Using data, analytics and insights to inform content decisions, measure performance, and identify opportunities for improvement.
- Risk assessment and issues management, ensuring content is safe, timely, accurate and responsive to public sentiment and emerging conversations.
- Strong stakeholder engagement & influence, working closely with internal teams to align messaging, manage approvals, support campaigns, and guide best-practice social advice.
- Staying ahead of social trends and platform changes and championing new ideas and opportunities across the organisation.
This role is initially offered as a 12-month opportunity with a start date of 02/02/26.
You will be based in our Macquarie Park office approximately 50% of the time with occasional travel required.
For more information on this position and business unit, view the role description and information pack.
About you
- Proven experience managing social media channels end-to-end for a large brand, organisation or public-facing entity.
- Demonstrated experience planning, producing and editing content for Facebook, Instagram, X and YouTube.
- Exceptional communication skills, including community management and writing with a customer-first approach.
- Confidence using analytics, data and insights to shape strategy, improve performance and support decision-making.
- Experience navigating risk, issues and reputational considerations in a public or high-profile environment.
- Strong stakeholder management and influencing skills, with the ability to build relationships, bring others on the journey, and provide trusted social media advice.
- Ability to work collaboratively, juggle priorities, and deliver high-quality content at pace in a dynamic environment.
Who we are
Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.
Join us
Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers.
We offer a wide range of employee benefits, like our award-winning flexible and hybrid work options.
This role is hybrid-friendly, meaning you can mix in-person days at your team’s home base location with remote days.
What are you waiting for…? Connect with us. Apply now!
Applications close: 11:59 pm Sunday 30th November 2025.
For more information about this role, please contact [email protected].
Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal people or Supporting people with disability for more info or speak to your talent team member to arrange any adjustments to how you interact with us.
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