Customer Marketing Executive
Your Manager: Customer Marketing Lead
Team: Off-Trade Customer Marketing,
Location: London, UK (10 days a month in the office).
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.
Here in the UK
In the UK, Pernod Ricard is made up of 4 businesses:
- Pernod Ricard UK, which markets , sells and distributes our products in the UK
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
- The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.
We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.
Your new team
This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s 2nd largest spirits market, the UK is a key location for our company.
At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.
Your team will be at the forefront of the path to purchase creating disruptive activations with key flagship brands in Wholesale and Impulse customers across the UK, driving consumer footfall, increasing feature space and sales in-store.
Your unique contribution
Your main areas of responsibility will be split across supporting customers and being a key point of contact between 1 or more brand teams and the customer marketing team in a Brand Champion role.
- Responsible for creating, selling, agreeing and executing all customer marketing campaigns in the impulse and wholesale channel, including Costco, Coop, Nisa and Spar
- Deliver customer activation plans and execute activations as part of a bespoke Impulse/wholesale activation calendar.
- Responsible for the managing the McCurrach field sales activations and relationship.
- Effectively manage budget within your customer set, spending on the most likely sources of ROS driving activity.
- Responsibility for customer marketing budget for your dedicated brand including monthly reconciliation of A&P spend.
- Evaluate customer marketing activity to identify key learnings and which can be acted upon to improve activation and ROI
- Build strong customer relationships supporting the commercial team at customer meetings and brand days to deliver compelling activation.
- Managing Trade Media, Trade Press and Trade shows supporting commercial with key assets and artwork and working with PR to manage the execution of adverts.
- Understand key Off-Trade priorities and work towards achieving the most relevant goals to your customers.
- Develop a deep understanding of individual customers to be able to support their needs and dovetail PRUK priorities.
- Pro-actively make recommendations around process improvement in any possible area of team operation.
- Manage POS supplier relationship
- Effectively negotiate pricing and delivery of POS for any key campaigns.
- Be prepared to take on ad-hoc tasks with ambiguity in short timeframes.
- Be prepared to support other team members in different channels depending on the availability of resources, urgency and priority of tasks across the whole department.
- Provide a clear overview of your customer needs and investment asks as part of yearly budget planning cycles.
- Matrix lead within the team – managing and uploading all team data into extract
- Responsible for all VAP (gift-box) submissions, management and invoicing
- Brand Champion role – effectively manage communication and brand updates between brand teams, the customer marketing team and commercial contacts.
- As part of a Brand Champion role – identify retailer wide activation opportunities and manage these if required creating efficiencies within the team.
- As part of a Brand Champion role – collaborate with sales and brand teams to create effective Sales Cycle Plans and Brand Plans for subsequent calendar periods.
Who you’ll be working with
Internally, you’ll work with brand, sales, performance marketing, category management and the operations team.
Externally, your contacts will be a range of customers from within the impulse and wholesale channel, including Costco, Coop, Nisa and Spar, and occasional third-party suppliers as required.
Your blend of talent
This position could be right for you if you:
The Right Attitude – a positive, growth mindset and the ability to perform under pressure. Leadership – strong emphasis on the “How” and ability to lead by example in challenging circumstances with high levels of uncertainty / ambiguity. Creativity– willingness to innovate and make change to deliver positive impact. Stakeholder & relationship management – ability to navigate between sales teams, brand teams and customer marketing stakeholders both at comparable and higher levels of seniority. You will also need to deliver projects through collaboration and provide clear communication. Customer centricity and understanding customer needs / perspective. Planning & Organisation – prioritise workload effectively and deliver against tight deadlines set by customers. Keep up to date with internal admin. Budget Management & Analytical Skills– ability to manage large budgets and phase spend forecasting correctly, analyse and evaluate activation spend and push for conversion / sales at every opportunity.
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Job Posting End Date:
2025-12-03
Target Hire Date:
2025-12-16
Target End Date:
