Job Description
Benefits:
- Competitive salary
- Bonus scheme
- 22 days annual leave
- Medical refund scheme
- Enhanced statutory sick pay
- 1.5% employer matched Pension scheme
- Enhanced Maternity and Paternity benefits
- Access to Hubex benefits and discounts platform
- Life Assurance x2 basic salary
- Employee Assistance Programme
- Opportunities for career advancement and professional development
- Voluntary flu vaccination voucher
- Bike to Work Scheme
Key Responsibilities:
Marketing Strategy & Performance:
- Commercial Target Delivery: Manage the GoCar acquisition journey and actively contribute to delivering new user targets and overall GoCar revenue in line with company objectives.
- Marketing Plan Ownership: Develop, own, and execute the end-to-end marketing plan for the GoCar brand in Ireland across all channels, including PR, events, paid media, social media, ambassador programs, lifecycle marketing, acquisition, and retention.
- Brand Voice & Stand-Out: Cultivate and deliver a strong, distinctive GoCar brand voice to ensure market differentiation and resonance within the competitive Irish landscape.
- Campaign Management: Manage external agencies responsible for acquisition campaigns, providing strong creative direction to maximise results and achieve campaign objectives.
- Promotional Planning: Develop and lead the local promotional plan to maximise revenue, creating time-based offers and promotions to drive urgency and usage.
- Market Insight: Conduct regular competitor and customer research to identify threats to market position and opportunities for proposition development
- Data Analysis & Insights:
- Track, report, and analyse campaign results, continuously refining the marketing strategy to drive revenue targets.
- Deliver key insights to the business based on customer behaviour and internal data, identifying opportunities and addressing challenges.
- Develop detailed customer profiles using internal and external data to inform targeted marketing plans.
eCommerce & Site Management:
- Content Management System (CMS) Expertise: Act as the subject matter expert for the GoCar Content Management System, managing site content, configurations, and maximising opportunities from these tools.
- Website Content & Configuration: Create and manage new pages and sections to meet brand requirements and specific campaign needs.
- Technical Issue Management: Serve as the central point of contact for all site activity, responsible for raising, following up on, and ensuring the resolution of incidents with the Matrix agency.
- Email Marketing & Database Growth: Manage the emailing promotional calendar in coordination with the CRM Group/central team and actively work to grow and nurture the email subscriber base.
- Website Testing & Compliance: Conduct thorough testing of web developments before go-live, and ensure GDPR compliance across the GoCar website and app.
Lifecycle Marketing & Loyalty:
- Manage and execute an optimal lifecycle strategy to drive loyalty and increase trips, leveraging push notifications, in-app messaging, and email marketing.
- Manage communications around the GoCar loyalty program to drive engagement, focusing on increasing trips and fostering loyal customers.
- Develop value-add initiatives for customers, ensuring the customer remains at the heart of the loyalty program.
- Implement "surprise and delight" initiatives for loyal customers through rewards, offers, and exclusive opportunities.
Skills & Experience:
- Demonstrable marketing experience, with a strong focus on digital channels.
- Education: Master's or Bachelor's Degree in Business, Marketing, or a related field.
- Language: Fluent in English (working language).
- Analytical Proficiency: Proven ability in using analytical tools and dashboards (e.g., Google Analytics, internal dashboards) to define priorities, support decision-making, and report on performance.
- Technical Acumen: Comfortable with technology and online solutions, with hands-on experience managing website content and digital platforms.
- Creative & Execution Skills: Strong creative thinking combined with excellent execution skills across diverse marketing initiatives.
- Project Management: Proven ability to manage multiple projects concurrently, effectively prioritising and executing on critical initiatives.
- Commercial Savvy: Strong commercial acumen with an understanding of business drivers and revenue optimisation.
- Communication Skills: Excellent communication skills, both written and verbal, to effectively convey results, plans, and progress to peers, partners, and management.
- Proactive & Self-Motivated: Enthusiastic, hard-working, self-motivated, and capable of proactively driving projects forward.
- Team Player: A collaborative team player who can work effectively with local GoCar and marketing teams, as well as global eCommerce functional teams (Digital Marketing, Production, Merchandising, Intelligence, International eCommerce).
- Experience in the automotive, car rental, or car-sharing industry (desirable).
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Europcar Mobility Group
Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. “We help to change the way you move” is what we stand for and brings us together.
We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning.
Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.
More info at: www.europcar-mobility-group.com
