Company Description
Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.
Job Description
The Marketing & CRM Analyst plays a central role in supporting acquisition, retention, and player engagement strategies across the NCE region. The purpose of this role is to enable marketing and CRM teams to make confident, data-driven decisions by providing timely insights, optimizing spend, and improving the effectiveness of campaigns and customer journeys.
This includes combining CRM performance analysis, campaign reporting, and web analytics (e.g. Google Analytics) to deliver a full view of player behavior, from acquisition channels through to long-term retention. The role is responsible for uncovering opportunities, shaping initiatives, and equipping stakeholders with the insights and tools needed to enhance performance and ROI.
By turning complex data into clear, actionable recommendations, the Marketing & CRM Analyst ensures that decision-making across the region is insight-led. The role also contributes to building the foundations of the NCE BI & Analytics function, embedding best practice and supporting a culture of evidence-based growth.
Key Responsibilities
CRM & Acquisition Insights
- Analyse acquisition funnels, campaigns, and player journeys to understand what drives conversion, retention, and engagement.
- Use statistical techniques such as cohort analysis, A/B testing, and segmentation to evaluate campaign effectiveness and identify improvement opportunities.
- Support the measurement of marketing and CRM activity, helping to quantify impact on ROI and customer behaviour.
Data & Reporting
- Build and maintain reliable datasets and KPIs to give teams confidence in the numbers they use.
- Work with SQL, dbt, and tools like Google Analytics to transform raw data into clear insights for Marketing and CRM.
- Develop and automate dashboards that track campaign performance, customer retention, and engagement.
Insights & Collaboration
- Translate complex data into simple, actionable insights that help marketing and CRM teams make better decisions.
- Work closely with colleagues in marketing, product, and finance to support initiatives across the customer lifecycle.
- Share best practices in analysis and reporting to help improve how data is used across the team.
Competencies & Behaviours
- Agile thinker with a strong statistical mindset, able to approach problems with rigor, curiosity, and evidence-based reasoning
- Excellent problem-solving capabilities, with the ability to break down complex challenges into actionable tasks
- Proactive and resourceful, able to anticipate needs and take ownership of solutions
- Skilled at explaining complex analytical findings to non-technical stakeholders in a clear, engaging way
- Capable of managing multiple priorities and projects concurrently without compromising quality
- Strong presentation skills, with the ability to simplify and articulate complex topics to senior stakeholders
- Collaborative team player who contributes positively to group performance and shared goals
Qualifications
- Strong knowledge of SQL, with the ability to write clean, efficient queries to support CRM and marketing analysis.
- Familiarity with Python, R, or similar tools for statistical analysis (e.g. A/B testing, regression, cohort analysis).
- Skilled in data visualization and storytelling, using Power BI and presentation tools to make insights clear and actionable.
- Experience working with datasets related to CRM, acquisition funnels, retention, and customer journeys.
- Knowledge of Google Analytics, Posthog or other web analytics tools is an advantage.
- Good understanding of data modelling and ETL concepts, with exposure to tools like dbt or GitHub is an advantage.
- Ability to apply statistical methods to evaluate campaign performance and ensure insights are accurate and robust.
- Proficiency in Excel for quick analysis, modelling, and reporting.
- Strong problem-solving and analytical skills, with a focus on simplifying complexity and highlighting what matters most.
- Attention to detail and a commitment to accuracy in analysis and reporting.
- Clear communicator, able to explain findings in simple terms to marketing and CRM stakeholders.
- Fluency in English
Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:
- Generous group bonus scheme
- Hybrid working
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It’s Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
